AI-adoption attitudes in Southern Africa’s higher education sector: A pilot survey using the capability, opportunity, motivation and behaviour (COM-B) model

AI-adoption attitudes in Southern Africa’s higher education sector: A pilot survey using the capability, opportunity, motivation and behaviour (COM-B) model

Artificial intelligence (AI) drives innovation but faces numerous potential challenges to adoption. This pilot survey applied the capability, opportunity, motivation and behaviour (COM-B) model to examine AI adoption attitudes in the Southern African higher education sector. The study sought to eva...

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Bibliographic Details
Main Authors: Mark E. Patterson, Johan Breytenbach, Ian Coffman
Format: Article
Language:English
Published: LINK Centre, School of Literature Language and Media (SLLM) 2025-08-01
Series:The African Journal of Information and Communication
Subjects:
artificial intelligence (AI), adoption; higher education sector, Southern Africa, capability, opportunity, motivation and behaviour (COM-B) model
Online Access:https://ajic.wits.ac.za/article/view/21607
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