The impact of consumer knowledge on socially responsible spending on products from underdeveloped countries

Today's consumers are increasingly aware of social issues in developing countries. When making purchases, they take into account the production and transportation methods of goods. Particularly, younger individuals actively display their commitment to promoting social values through their purch...

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Main Authors: Joosung Lee, Loun Lee
Format: Article
Language:English
Published: Elsevier 2025-07-01
Series:Journal of Innovation & Knowledge
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2444569X25000691
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author Joosung Lee
Loun Lee
author_facet Joosung Lee
Loun Lee
author_sort Joosung Lee
collection DOAJ
description Today's consumers are increasingly aware of social issues in developing countries. When making purchases, they take into account the production and transportation methods of goods. Particularly, younger individuals actively display their commitment to promoting social values through their purchasing behaviors, a phenomenon termed meaning-out. The aim of this study is to explore how knowledge influences such spending patterns. Utilizing recent literature reviews and the theory of planned behavior, statistical analysis was followed by a case study. The results reveal that action-related and effectiveness-based knowledge of social issues boosts sustainable purchasing behaviors. It is imperative to augment knowledge and awareness about the beneficial impacts of such sustainable consumption on developing economies. This study advances the integration of subjective knowledge and objective knowledge components into the theory of planned behavior to elucidate the role of knowledge in fostering socially responsible purchasing. The practical contributions of this research include examining consumers' intentions regarding socially responsible purchases and targeting market segments that prioritize social issues.
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spelling doaj-art-2c4b529e7d4847af9f6fb57d868628d32025-08-20T01:52:55ZengElsevierJournal of Innovation & Knowledge2444-569X2025-07-0110410072510.1016/j.jik.2025.100725The impact of consumer knowledge on socially responsible spending on products from underdeveloped countriesJoosung Lee0Loun Lee1Soonchunhyang University, Asan, South Korea; Corresponding author.Korea Advanced Institute of Science and Technology, Daejeon, South KoreaToday's consumers are increasingly aware of social issues in developing countries. When making purchases, they take into account the production and transportation methods of goods. Particularly, younger individuals actively display their commitment to promoting social values through their purchasing behaviors, a phenomenon termed meaning-out. The aim of this study is to explore how knowledge influences such spending patterns. Utilizing recent literature reviews and the theory of planned behavior, statistical analysis was followed by a case study. The results reveal that action-related and effectiveness-based knowledge of social issues boosts sustainable purchasing behaviors. It is imperative to augment knowledge and awareness about the beneficial impacts of such sustainable consumption on developing economies. This study advances the integration of subjective knowledge and objective knowledge components into the theory of planned behavior to elucidate the role of knowledge in fostering socially responsible purchasing. The practical contributions of this research include examining consumers' intentions regarding socially responsible purchases and targeting market segments that prioritize social issues.http://www.sciencedirect.com/science/article/pii/S2444569X25000691N35O19O35Q01
spellingShingle Joosung Lee
Loun Lee
The impact of consumer knowledge on socially responsible spending on products from underdeveloped countries
Journal of Innovation & Knowledge
N35
O19
O35
Q01
title The impact of consumer knowledge on socially responsible spending on products from underdeveloped countries
title_full The impact of consumer knowledge on socially responsible spending on products from underdeveloped countries
title_fullStr The impact of consumer knowledge on socially responsible spending on products from underdeveloped countries
title_full_unstemmed The impact of consumer knowledge on socially responsible spending on products from underdeveloped countries
title_short The impact of consumer knowledge on socially responsible spending on products from underdeveloped countries
title_sort impact of consumer knowledge on socially responsible spending on products from underdeveloped countries
topic N35
O19
O35
Q01
url http://www.sciencedirect.com/science/article/pii/S2444569X25000691
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