Opinion Mining and Analysis Using Hybrid Deep Neural Networks
Understanding customer attitudes has become a critical component of decision-making due to the growing influence of social media and e-commerce. Text-based opinions are the most structured, hence playing an important role in sentiment analysis. Most of the existing methods, which include lexicon-bas...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-04-01
|
| Series: | Technologies |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7080/13/5/175 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849719604878770176 |
|---|---|
| author | Adel Hidri Suleiman Ali Alsaif Muteeb Alahmari Eman AlShehri Minyar Sassi Hidri |
| author_facet | Adel Hidri Suleiman Ali Alsaif Muteeb Alahmari Eman AlShehri Minyar Sassi Hidri |
| author_sort | Adel Hidri |
| collection | DOAJ |
| description | Understanding customer attitudes has become a critical component of decision-making due to the growing influence of social media and e-commerce. Text-based opinions are the most structured, hence playing an important role in sentiment analysis. Most of the existing methods, which include lexicon-based approaches and traditional machine learning techniques, are insufficient for handling contextual nuances and scalability. While the latter has limitations in model performance and generalization, deep learning (DL) has achieved improvement, especially on semantic relationship capturing with recurrent neural networks (RNNs) and convolutional neural networks (CNNs). The aim of the study is to enhance opinion mining by introducing a hybrid deep neural network model that combines a bidirectional gated recurrent unit (BGRU) and long short-term memory (LSTM) layers to improve sentiment analysis, particularly addressing challenges such as contextual nuance, scalability, and class imbalance. To substantiate the efficacy of the proposed model, we conducted comprehensive experiments utilizing benchmark datasets, encompassing IMDB movie critiques and Amazon product evaluations. The introduced hybrid BGRU-LSTM (HBGRU-LSTM) architecture attained a testing accuracy of 95%, exceeding the performance of traditional DL frameworks such as LSTM (93.06%), CNN+LSTM (93.31%), and GRU+LSTM (92.20%). Moreover, our model exhibited a noteworthy enhancement in recall for negative sentiments, escalating from 86% (unbalanced dataset) to 96% (balanced dataset), thereby ensuring a more equitable and just sentiment classification. Furthermore, the model diminished misclassification loss from 20.24% for unbalanced to 13.3% for balanced dataset, signifying enhanced generalization and resilience. |
| format | Article |
| id | doaj-art-2bc053aa715b45fe8afd281d03455677 |
| institution | DOAJ |
| issn | 2227-7080 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Technologies |
| spelling | doaj-art-2bc053aa715b45fe8afd281d034556772025-08-20T03:12:07ZengMDPI AGTechnologies2227-70802025-04-0113517510.3390/technologies13050175Opinion Mining and Analysis Using Hybrid Deep Neural NetworksAdel Hidri0Suleiman Ali Alsaif1Muteeb Alahmari2Eman AlShehri3Minyar Sassi Hidri4Computer Department, Deanship of Preparatory Year and Supporting Studies, Imam Abdulrahman Bin Faisal University, P.O. Box 1982, Dammam 31441, Saudi ArabiaComputer Department, Deanship of Preparatory Year and Supporting Studies, Imam Abdulrahman Bin Faisal University, P.O. Box 1982, Dammam 31441, Saudi ArabiaComputer Department, Deanship of Preparatory Year and Supporting Studies, Imam Abdulrahman Bin Faisal University, P.O. Box 1982, Dammam 31441, Saudi ArabiaComputer Department, Deanship of Preparatory Year and Supporting Studies, Imam Abdulrahman Bin Faisal University, P.O. Box 1982, Dammam 31441, Saudi ArabiaComputer Department, Deanship of Preparatory Year and Supporting Studies, Imam Abdulrahman Bin Faisal University, P.O. Box 1982, Dammam 31441, Saudi ArabiaUnderstanding customer attitudes has become a critical component of decision-making due to the growing influence of social media and e-commerce. Text-based opinions are the most structured, hence playing an important role in sentiment analysis. Most of the existing methods, which include lexicon-based approaches and traditional machine learning techniques, are insufficient for handling contextual nuances and scalability. While the latter has limitations in model performance and generalization, deep learning (DL) has achieved improvement, especially on semantic relationship capturing with recurrent neural networks (RNNs) and convolutional neural networks (CNNs). The aim of the study is to enhance opinion mining by introducing a hybrid deep neural network model that combines a bidirectional gated recurrent unit (BGRU) and long short-term memory (LSTM) layers to improve sentiment analysis, particularly addressing challenges such as contextual nuance, scalability, and class imbalance. To substantiate the efficacy of the proposed model, we conducted comprehensive experiments utilizing benchmark datasets, encompassing IMDB movie critiques and Amazon product evaluations. The introduced hybrid BGRU-LSTM (HBGRU-LSTM) architecture attained a testing accuracy of 95%, exceeding the performance of traditional DL frameworks such as LSTM (93.06%), CNN+LSTM (93.31%), and GRU+LSTM (92.20%). Moreover, our model exhibited a noteworthy enhancement in recall for negative sentiments, escalating from 86% (unbalanced dataset) to 96% (balanced dataset), thereby ensuring a more equitable and just sentiment classification. Furthermore, the model diminished misclassification loss from 20.24% for unbalanced to 13.3% for balanced dataset, signifying enhanced generalization and resilience.https://www.mdpi.com/2227-7080/13/5/175bidirectional GRUclass imbalancedeep learningopinion miningsentiment analysis |
| spellingShingle | Adel Hidri Suleiman Ali Alsaif Muteeb Alahmari Eman AlShehri Minyar Sassi Hidri Opinion Mining and Analysis Using Hybrid Deep Neural Networks Technologies bidirectional GRU class imbalance deep learning opinion mining sentiment analysis |
| title | Opinion Mining and Analysis Using Hybrid Deep Neural Networks |
| title_full | Opinion Mining and Analysis Using Hybrid Deep Neural Networks |
| title_fullStr | Opinion Mining and Analysis Using Hybrid Deep Neural Networks |
| title_full_unstemmed | Opinion Mining and Analysis Using Hybrid Deep Neural Networks |
| title_short | Opinion Mining and Analysis Using Hybrid Deep Neural Networks |
| title_sort | opinion mining and analysis using hybrid deep neural networks |
| topic | bidirectional GRU class imbalance deep learning opinion mining sentiment analysis |
| url | https://www.mdpi.com/2227-7080/13/5/175 |
| work_keys_str_mv | AT adelhidri opinionminingandanalysisusinghybriddeepneuralnetworks AT suleimanalialsaif opinionminingandanalysisusinghybriddeepneuralnetworks AT muteebalahmari opinionminingandanalysisusinghybriddeepneuralnetworks AT emanalshehri opinionminingandanalysisusinghybriddeepneuralnetworks AT minyarsassihidri opinionminingandanalysisusinghybriddeepneuralnetworks |