Does everyone have a price? Understanding people’s attitude towards online and offline price discrimination
Online stores can present a different price to each customer. Such algorithmic personalised pricing can lead to advanced forms of price discrimination based on the characteristics and behaviour of individual consumers. We conducted two consumer surveys among a representative sample of the Dutch popu...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Alexander von Humboldt Institute for Internet and Society
2019-01-01
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| Series: | Internet Policy Review |
| Subjects: | |
| Online Access: | https://policyreview.info/node/1383 |
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| Summary: | Online stores can present a different price to each customer. Such algorithmic personalised pricing can lead to advanced forms of price discrimination based on the characteristics and behaviour of individual consumers. We conducted two consumer surveys among a representative sample of the Dutch population (N=1233 and N=1202), to analyse consumer attitudes towards a list of examples of price discrimination and dynamic pricing. A vast majority finds online price discrimination unfair and unacceptable, and thinks it should be banned. However, some pricing strategies that have been used by companies for decades are almost equally unpopular. We analyse the results to better understand why people dislike many types of price discrimination. |
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| ISSN: | 2197-6775 |