TOOLS OF INTERCULTURAL COMMUNICATION IN INTERNATIONAL BUSINESS: A POSTCOLONIAL APPROACH

TOOLS OF INTERCULTURAL COMMUNICATION IN INTERNATIONAL BUSINESS: A POSTCOLONIAL APPROACH

The purpose of this paper is to identify the communicative tools used in the postcolonial world for intercultural communication and to outline the potential for their practical implementation. The objectives of the present investigation are as follows: firstly, to highlight the tools used in interna...

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Bibliographic Details
Main Authors: Eldar Veremchuk, Hennadii Vasylchuk
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2024-12-01
Series:Baltic Journal of Economic Studies
Subjects:
advertising
cultural heritage
decolonisation
public relations
publicity
Online Access:http://baltijapublishing.lv/index.php/issue/article/view/2636
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