PROJECT ACTIVITY OF THE CULTURAL INDUSTRY: NEW SOCIOLOGICAL APPROACHES
The project activity of the cultural industry can be considered as an integrative indicator of the entire social system, capable of controlling individual subsystems, such as financial, behavioral and semantic ones. The cultural system, which serves as an intermediary in the structure of the social...
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| Format: | Article |
| Language: | English |
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Science and Innovation Center Publishing House
2023-06-01
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| Series: | Russian Studies in Culture and Society |
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| Online Access: | http://csjournal.ru/jour/index.php/rscs/article/view/180 |
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| author | Natalia A. Malshina Irina V. Kamenskaya |
| author_facet | Natalia A. Malshina Irina V. Kamenskaya |
| author_sort | Natalia A. Malshina |
| collection | DOAJ |
| description | The project activity of the cultural industry can be considered as an integrative indicator of the entire social system, capable of controlling individual subsystems, such as financial, behavioral and semantic ones. The cultural system, which serves as an intermediary in the structure of the social system, is easily transferred from one subsystem to another, and with the help of training and socialization – from one personality system to another. The symbolic nature of culture gives it the ability to control other systems of action. The application of the modeling method within the framework of the sociological approach to the Russian cultural industry allows us to form a general model of the cultural industry. The use of tools of sociological analysis of the audience to understand its needs and cultural values helps to build correlations with both the production of a cultural product and its implementation. At the same time, the survey of the target audience should not be of an evaluative nature, but should proceed from the analysis of problems of concern to consumers of culture, as well as assistance in solving them by modern cultural institutions. The study of the target audience by means of sociological analysis will modernize the activities of cultural organizations, make it more effective, help both in the preparation of individual projects and in the process of ongoing activities. |
| format | Article |
| id | doaj-art-2b9d595f997446678216c327ea92fcd3 |
| institution | DOAJ |
| issn | 2576-9782 |
| language | English |
| publishDate | 2023-06-01 |
| publisher | Science and Innovation Center Publishing House |
| record_format | Article |
| series | Russian Studies in Culture and Society |
| spelling | doaj-art-2b9d595f997446678216c327ea92fcd32025-08-20T02:56:27ZengScience and Innovation Center Publishing HouseRussian Studies in Culture and Society2576-97822023-06-017210612910.12731/2576-9782-2023-2-106-129180PROJECT ACTIVITY OF THE CULTURAL INDUSTRY: NEW SOCIOLOGICAL APPROACHESNatalia A. Malshina0Irina V. Kamenskaya1Saratov State Conservatory named after L. V. SobinovSaratov State Conservatory named after L. V. SobinovThe project activity of the cultural industry can be considered as an integrative indicator of the entire social system, capable of controlling individual subsystems, such as financial, behavioral and semantic ones. The cultural system, which serves as an intermediary in the structure of the social system, is easily transferred from one subsystem to another, and with the help of training and socialization – from one personality system to another. The symbolic nature of culture gives it the ability to control other systems of action. The application of the modeling method within the framework of the sociological approach to the Russian cultural industry allows us to form a general model of the cultural industry. The use of tools of sociological analysis of the audience to understand its needs and cultural values helps to build correlations with both the production of a cultural product and its implementation. At the same time, the survey of the target audience should not be of an evaluative nature, but should proceed from the analysis of problems of concern to consumers of culture, as well as assistance in solving them by modern cultural institutions. The study of the target audience by means of sociological analysis will modernize the activities of cultural organizations, make it more effective, help both in the preparation of individual projects and in the process of ongoing activities.http://csjournal.ru/jour/index.php/rscs/article/view/180project activityculture industrysociological approachaudience analysismass consumption of culture |
| spellingShingle | Natalia A. Malshina Irina V. Kamenskaya PROJECT ACTIVITY OF THE CULTURAL INDUSTRY: NEW SOCIOLOGICAL APPROACHES Russian Studies in Culture and Society project activity culture industry sociological approach audience analysis mass consumption of culture |
| title | PROJECT ACTIVITY OF THE CULTURAL INDUSTRY: NEW SOCIOLOGICAL APPROACHES |
| title_full | PROJECT ACTIVITY OF THE CULTURAL INDUSTRY: NEW SOCIOLOGICAL APPROACHES |
| title_fullStr | PROJECT ACTIVITY OF THE CULTURAL INDUSTRY: NEW SOCIOLOGICAL APPROACHES |
| title_full_unstemmed | PROJECT ACTIVITY OF THE CULTURAL INDUSTRY: NEW SOCIOLOGICAL APPROACHES |
| title_short | PROJECT ACTIVITY OF THE CULTURAL INDUSTRY: NEW SOCIOLOGICAL APPROACHES |
| title_sort | project activity of the cultural industry new sociological approaches |
| topic | project activity culture industry sociological approach audience analysis mass consumption of culture |
| url | http://csjournal.ru/jour/index.php/rscs/article/view/180 |
| work_keys_str_mv | AT nataliaamalshina projectactivityoftheculturalindustrynewsociologicalapproaches AT irinavkamenskaya projectactivityoftheculturalindustrynewsociologicalapproaches |