Impact of warm ambient color on reservation intention: The case of hotel rooms
Color is one of the atmospheric dimensions explored within the framework of sensory marketing. Previous studies have primarily examined its effects based on research in psychology. However, it appears that few studies have been conducted specifically in the hotel context, a particularly competitive...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Moroccan Association for Applied Science and Innovation
2025-05-01
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| Series: | Moroccan Journal of Quantitative and Qualitative Research |
| Subjects: | |
| Online Access: | https://revues.imist.ma/index.php/MJQR/article/view/57264 |
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