Research on the influence path of red tourism experience on tourists’ well-being: based on the chain mediating role of tourists’ emotion and national identity

Abstract Background Red tourism is a way of tourism with Chinese characteristics, carrying tourists’ fresh emotions and value pursuit, and is an important part of the construction of tourists’ well-being. Methods Based on the stimulus-organic-response (SOR) theory and taking tourists’ emotion and na...

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Main Authors: Huiling Zhou, Qianru Zhang, Lu Lu, Yajun Jiang, Ke Wu
Format: Article
Language:English
Published: BMC 2025-02-01
Series:BMC Psychology
Subjects:
Online Access:https://doi.org/10.1186/s40359-025-02435-3
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author Huiling Zhou
Qianru Zhang
Lu Lu
Yajun Jiang
Ke Wu
author_facet Huiling Zhou
Qianru Zhang
Lu Lu
Yajun Jiang
Ke Wu
author_sort Huiling Zhou
collection DOAJ
description Abstract Background Red tourism is a way of tourism with Chinese characteristics, carrying tourists’ fresh emotions and value pursuit, and is an important part of the construction of tourists’ well-being. Methods Based on the stimulus-organic-response (SOR) theory and taking tourists’ emotion and national identity as the mediating factors, this study researched on the mechanism of tourists’ well-being in red tourism by constructing a structural equation model of red tourism experience and tourists’ well-being. Results (a) Red tourism experience has a significant positive impact on tourists’ emotions (positive emotion and positive negative emotion), and tourists’ emotions also have a significant positive impact on national identity; (b) Positive emotion and national identity have significant positive effects on tourists’ well-being; (c) Tourists’ emotions and national identity play a mediating role between red tourism experience and tourists’ well-being. Conclusion This study provides a valuable supplement to the literature on tourists’ well-being in the context of red tourism, and the research results provide a new perspective and theoretical basis for the managers of red tourism destinations to formulate marketing strategies.
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institution Kabale University
issn 2050-7283
language English
publishDate 2025-02-01
publisher BMC
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series BMC Psychology
spelling doaj-art-2b6e8a2b30f34fc4bfb53bb84f141aaf2025-02-09T13:00:30ZengBMCBMC Psychology2050-72832025-02-0113111210.1186/s40359-025-02435-3Research on the influence path of red tourism experience on tourists’ well-being: based on the chain mediating role of tourists’ emotion and national identityHuiling Zhou0Qianru Zhang1Lu Lu2Yajun Jiang3Ke Wu4College of Tourism & Landscape Architecture, Guilin University of TechnologyCollege of Tourism & Landscape Architecture, Guilin University of TechnologySchool of Economics & Management, Inner Mongolia UniversityCollege of Tourism & Landscape Architecture, Guilin University of TechnologySchool of Economics & Management, Hunan University of Science and TechnologyAbstract Background Red tourism is a way of tourism with Chinese characteristics, carrying tourists’ fresh emotions and value pursuit, and is an important part of the construction of tourists’ well-being. Methods Based on the stimulus-organic-response (SOR) theory and taking tourists’ emotion and national identity as the mediating factors, this study researched on the mechanism of tourists’ well-being in red tourism by constructing a structural equation model of red tourism experience and tourists’ well-being. Results (a) Red tourism experience has a significant positive impact on tourists’ emotions (positive emotion and positive negative emotion), and tourists’ emotions also have a significant positive impact on national identity; (b) Positive emotion and national identity have significant positive effects on tourists’ well-being; (c) Tourists’ emotions and national identity play a mediating role between red tourism experience and tourists’ well-being. Conclusion This study provides a valuable supplement to the literature on tourists’ well-being in the context of red tourism, and the research results provide a new perspective and theoretical basis for the managers of red tourism destinations to formulate marketing strategies.https://doi.org/10.1186/s40359-025-02435-3Red tourism experiencePositive emotionPositive negative emotionNational identityTourists' well-being
spellingShingle Huiling Zhou
Qianru Zhang
Lu Lu
Yajun Jiang
Ke Wu
Research on the influence path of red tourism experience on tourists’ well-being: based on the chain mediating role of tourists’ emotion and national identity
BMC Psychology
Red tourism experience
Positive emotion
Positive negative emotion
National identity
Tourists' well-being
title Research on the influence path of red tourism experience on tourists’ well-being: based on the chain mediating role of tourists’ emotion and national identity
title_full Research on the influence path of red tourism experience on tourists’ well-being: based on the chain mediating role of tourists’ emotion and national identity
title_fullStr Research on the influence path of red tourism experience on tourists’ well-being: based on the chain mediating role of tourists’ emotion and national identity
title_full_unstemmed Research on the influence path of red tourism experience on tourists’ well-being: based on the chain mediating role of tourists’ emotion and national identity
title_short Research on the influence path of red tourism experience on tourists’ well-being: based on the chain mediating role of tourists’ emotion and national identity
title_sort research on the influence path of red tourism experience on tourists well being based on the chain mediating role of tourists emotion and national identity
topic Red tourism experience
Positive emotion
Positive negative emotion
National identity
Tourists' well-being
url https://doi.org/10.1186/s40359-025-02435-3
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