Artificial Intelligence and Customer Engagement in Driving Customer Satisfaction

Artificial Intelligence and Customer Engagement in Driving Customer Satisfaction

To enhance user experience, online ojek applications have integrated Artificial Intelligence (AI) through features like chatbots, service recommendations, and interaction analysis. This study aims to examine the effect of AI implementation and customer engagement on customer satisfaction in the cit...

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Bibliographic Details
Main Authors: Dhenisa Dewi Sulaeman, Hanna Nurhaliza, Siska Ernawati Fatimah
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-08-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Artificial Intelligence, Customer Engagement, Customer Satisfaction
Online Access:https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7647
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