FAKTOR YANG MENJADI PREFERENSI KONSUMEN DALAM MEMBELI PRODUK FROZEN FOOD
Consumer's preferences towards products will continue to change over time. Therefore, it is important for a company to keep themselves updated with these preferences in order to develop their business. The objectives of this study are to determine: 1) the factors behind consumer's preferen...
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| Format: | Article |
| Language: | Indonesian |
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Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2016-04-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/106 |
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| _version_ | 1849222761164046336 |
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| author | Christopher Richie Rahardjo |
| author_facet | Christopher Richie Rahardjo |
| author_sort | Christopher Richie Rahardjo |
| collection | DOAJ |
| description | Consumer's preferences towards products will continue to change over time. Therefore, it is important for a company to keep themselves updated with these preferences in order to develop their business. The objectives of this study are to determine: 1) the factors behind consumer's preferences in selecting frozen food products in west Surabaya; 2) the influence of these factors on consumer preferences in selecting frozen food products; and 3) the implementation of consumer preference factor on Indotaste's products. This research is a qualitative research with survey and interview as data collection methods. Surveys are conducted towards 40 consumers of frozen food, while the interviews are performed systematically to four consumers of Fiesta or So Good who have made repeat purchases and two consumers of Indotaste who have made at least three repeat purchases. Research results indicate that the most influential factor in consumer's preferences in choosing a frozen food product is taste, followed by price, packaging, and brand. |
| format | Article |
| id | doaj-art-2b32bdfe585d4f329a9757f0e0f6ef3b |
| institution | Kabale University |
| issn | 2527-4635 |
| language | Indonesian |
| publishDate | 2016-04-01 |
| publisher | Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya |
| record_format | Article |
| series | Jurnal Performa |
| spelling | doaj-art-2b32bdfe585d4f329a9757f0e0f6ef3b2025-08-26T02:49:19ZindLembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra SurabayaJurnal Performa2527-46352016-04-011110.37715/jp.v1i1.106FAKTOR YANG MENJADI PREFERENSI KONSUMEN DALAM MEMBELI PRODUK FROZEN FOODChristopher Richie RahardjoConsumer's preferences towards products will continue to change over time. Therefore, it is important for a company to keep themselves updated with these preferences in order to develop their business. The objectives of this study are to determine: 1) the factors behind consumer's preferences in selecting frozen food products in west Surabaya; 2) the influence of these factors on consumer preferences in selecting frozen food products; and 3) the implementation of consumer preference factor on Indotaste's products. This research is a qualitative research with survey and interview as data collection methods. Surveys are conducted towards 40 consumers of frozen food, while the interviews are performed systematically to four consumers of Fiesta or So Good who have made repeat purchases and two consumers of Indotaste who have made at least three repeat purchases. Research results indicate that the most influential factor in consumer's preferences in choosing a frozen food product is taste, followed by price, packaging, and brand.https://journal.uc.ac.id/index.php/performa/article/view/106 |
| spellingShingle | Christopher Richie Rahardjo FAKTOR YANG MENJADI PREFERENSI KONSUMEN DALAM MEMBELI PRODUK FROZEN FOOD Jurnal Performa |
| title | FAKTOR YANG MENJADI PREFERENSI KONSUMEN DALAM MEMBELI PRODUK FROZEN FOOD |
| title_full | FAKTOR YANG MENJADI PREFERENSI KONSUMEN DALAM MEMBELI PRODUK FROZEN FOOD |
| title_fullStr | FAKTOR YANG MENJADI PREFERENSI KONSUMEN DALAM MEMBELI PRODUK FROZEN FOOD |
| title_full_unstemmed | FAKTOR YANG MENJADI PREFERENSI KONSUMEN DALAM MEMBELI PRODUK FROZEN FOOD |
| title_short | FAKTOR YANG MENJADI PREFERENSI KONSUMEN DALAM MEMBELI PRODUK FROZEN FOOD |
| title_sort | faktor yang menjadi preferensi konsumen dalam membeli produk frozen food |
| url | https://journal.uc.ac.id/index.php/performa/article/view/106 |
| work_keys_str_mv | AT christopherrichierahardjo faktoryangmenjadipreferensikonsumendalammembeliprodukfrozenfood |