Conducting wine marketing research with impact in China: Guidelines for design, execution and dissemination
China is the fastest growing wine market, but conducting research there is fraught with a variety of issues. This article explores some of the issues the authors have dealt with in conducting wine marketing research in China over the last five years. We discuss issues with the design of research to...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2017-12-01
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| Series: | Wine Economics and Policy |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2212977417300418 |
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| _version_ | 1849247692528549888 |
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| author | Justin Cohen Larry Lockshin |
| author_facet | Justin Cohen Larry Lockshin |
| author_sort | Justin Cohen |
| collection | DOAJ |
| description | China is the fastest growing wine market, but conducting research there is fraught with a variety of issues. This article explores some of the issues the authors have dealt with in conducting wine marketing research in China over the last five years. We discuss issues with the design of research to focus on important issues for both academics and the industry. We relate the key problems in gaining proper translation and useful sampling procedures. Finally, we provide some guidelines for communicating results effectively to different members of the wine trade. |
| format | Article |
| id | doaj-art-2b2c1c7df92343cab0a5bf3300a9e0cd |
| institution | Kabale University |
| issn | 2212-9774 |
| language | English |
| publishDate | 2017-12-01 |
| publisher | Firenze University Press |
| record_format | Article |
| series | Wine Economics and Policy |
| spelling | doaj-art-2b2c1c7df92343cab0a5bf3300a9e0cd2025-08-20T03:58:10ZengFirenze University PressWine Economics and Policy2212-97742017-12-0162777910.1016/j.wep.2017.11.002Conducting wine marketing research with impact in China: Guidelines for design, execution and disseminationJustin Cohen0Larry Lockshin1School of Marketing, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, AustraliaCorresponding author.; School of Marketing, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, AustraliaChina is the fastest growing wine market, but conducting research there is fraught with a variety of issues. This article explores some of the issues the authors have dealt with in conducting wine marketing research in China over the last five years. We discuss issues with the design of research to focus on important issues for both academics and the industry. We relate the key problems in gaining proper translation and useful sampling procedures. Finally, we provide some guidelines for communicating results effectively to different members of the wine trade.http://www.sciencedirect.com/science/article/pii/S2212977417300418 |
| spellingShingle | Justin Cohen Larry Lockshin Conducting wine marketing research with impact in China: Guidelines for design, execution and dissemination Wine Economics and Policy |
| title | Conducting wine marketing research with impact in China: Guidelines for design, execution and dissemination |
| title_full | Conducting wine marketing research with impact in China: Guidelines for design, execution and dissemination |
| title_fullStr | Conducting wine marketing research with impact in China: Guidelines for design, execution and dissemination |
| title_full_unstemmed | Conducting wine marketing research with impact in China: Guidelines for design, execution and dissemination |
| title_short | Conducting wine marketing research with impact in China: Guidelines for design, execution and dissemination |
| title_sort | conducting wine marketing research with impact in china guidelines for design execution and dissemination |
| url | http://www.sciencedirect.com/science/article/pii/S2212977417300418 |
| work_keys_str_mv | AT justincohen conductingwinemarketingresearchwithimpactinchinaguidelinesfordesignexecutionanddissemination AT larrylockshin conductingwinemarketingresearchwithimpactinchinaguidelinesfordesignexecutionanddissemination |