Examining the attitude towards social media advertisements on purchase intention

Examining the attitude towards social media advertisements on purchase intention

Purpose: The emergence of the Internet in the modern business environment has become so pervasive that no large or small company can ignore its influence. Therefore, the purpose of this research was to investigate the attitude towards social media advertisements on the intention to buy products.Meth...

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Bibliographic Details
Main Author:	Mohammad Saeid Kiani
Format:	Article
Language:	fas
Published:	Ayandegan Institute of Higher Education, Tonekabon, 2024-08-01
Series:	مدیریت نوآوری و راهبردهای عملیاتی
Subjects:	social media advertising attitude purchase intention sport management
Online Access:	http://www.journal-imos.ir/article_196595_b3c2a56ad0e14656cbe984ebfe5fcf6c.pdf
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