Exploring the Gender-Moderated Effects of Greenwashing: A Multiple Group Analysis of Mediation and Moderation Relationships
With the rising consumer awareness of environmental issues, companies increasingly face scrutiny over claims of sustainability, giving rise to concerns about greenwashing and its impact on consumer behavior. This study examines how greenwashing influences green trust and green word of mouth (GWOM) a...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/08/shsconf_uiseb2025_05003.pdf |
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