THE IMPACT OF RETAILER TRUST ON THE ADOPTION OF BUY NOW, PAY LATER (BNPL) SERVICES IN SAUDI ARABIA: THE MEDIATING ROLE OF SOCIAL INFLUENCE
This research sought to establish the effect of retailer trust on the usage of BNPL services in Saudi Arabia while controlling for the mediating effect of social influence. A structured questionnaire containing 24 statements was administered via the Internet, and 365 representatives from various big...
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac
2025-06-01
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| Series: | Proceedings on Engineering Sciences |
| Subjects: | |
| Online Access: | https://pesjournal.net/journal/v7-n2/18.pdf |
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