Activation of Sales of Belarusian Enterprises Based on the Development of Approaches to the Classification of Electronic Trading Platforms

Activation of Sales of Belarusian Enterprises Based on the Development of Approaches to the Classification of Electronic Trading Platforms

The article presents the results of a comparative analysis of existing electronic trading platforms in the world. It characterizes business models of cooperation between sellers and operators of such Internet platforms in the field of marketing research, sales methods, promotion tools, forms of paym...

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Bibliographic Details
Main Author: T. A. Asipovich
Format: Article
Language:Russian
Published: Ministry of Education of the Republic of Belarus, Establishment The Main Information and Analytical Center 2024-12-01
Series:Цифровая трансформация
Subjects:
electronic trading platform
electronic commerce
online store
types of marketplaces
sales business models
Online Access:https://dt.bsuir.by/jour/article/view/879
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