Factors influencing student retention university students: an analysis of institutional reputation, social responsibility and loyalty
IntroductionThis study investigates the impact of institutional reputation (IR), social responsibility (SR) and student loyalty (LY) on student retention (RT) in university students.MethodsUsing a quantitative, non-experimental, cross-sectional design, 409 students of private universities, both dome...
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Frontiers Media S.A.
2025-03-01
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| Series: | Frontiers in Education |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/feduc.2025.1499518/full |
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| author | Roger Hiroshi Albornoz-Toyohama Ruth Mendigure-Hachircana Sady Haro-Casildo Carlos D. Abanto-Ramírez |
| author_facet | Roger Hiroshi Albornoz-Toyohama Ruth Mendigure-Hachircana Sady Haro-Casildo Carlos D. Abanto-Ramírez |
| author_sort | Roger Hiroshi Albornoz-Toyohama |
| collection | DOAJ |
| description | IntroductionThis study investigates the impact of institutional reputation (IR), social responsibility (SR) and student loyalty (LY) on student retention (RT) in university students.MethodsUsing a quantitative, non-experimental, cross-sectional design, 409 students of private universities, both domestic and foreign, were surveyed.ResultsAnalysis using Partial Least Square Structural Equation Modeling (PLS-SEM) revealed that SR positively influences LY (β = 0.218, p < 0.001) and RT (β = 0.123, p = 0.006). LY showed a strong impact on RT (β = 0.765, p < 0.001), whereas IR significantly influenced LY (β = 0.556, p < 0.001). Contrary to expectations, no direct relationship was found between institutional reputation and retention. In addition, it was shown that SR had a positive effect on IR (β = 0.531, p < 0.001).ConclusionBased on the results obtained, it is concluded that SR positively predicts LY, RT and IR, Ly positively predicts RT and IR LY, with significant implications for university management and research at this educational level. |
| format | Article |
| id | doaj-art-2a9bc534487b49f992e33678cb1886ab |
| institution | DOAJ |
| issn | 2504-284X |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Education |
| spelling | doaj-art-2a9bc534487b49f992e33678cb1886ab2025-08-20T03:00:08ZengFrontiers Media S.A.Frontiers in Education2504-284X2025-03-011010.3389/feduc.2025.14995181499518Factors influencing student retention university students: an analysis of institutional reputation, social responsibility and loyaltyRoger Hiroshi Albornoz-ToyohamaRuth Mendigure-HachircanaSady Haro-CasildoCarlos D. Abanto-RamírezIntroductionThis study investigates the impact of institutional reputation (IR), social responsibility (SR) and student loyalty (LY) on student retention (RT) in university students.MethodsUsing a quantitative, non-experimental, cross-sectional design, 409 students of private universities, both domestic and foreign, were surveyed.ResultsAnalysis using Partial Least Square Structural Equation Modeling (PLS-SEM) revealed that SR positively influences LY (β = 0.218, p < 0.001) and RT (β = 0.123, p = 0.006). LY showed a strong impact on RT (β = 0.765, p < 0.001), whereas IR significantly influenced LY (β = 0.556, p < 0.001). Contrary to expectations, no direct relationship was found between institutional reputation and retention. In addition, it was shown that SR had a positive effect on IR (β = 0.531, p < 0.001).ConclusionBased on the results obtained, it is concluded that SR positively predicts LY, RT and IR, Ly positively predicts RT and IR LY, with significant implications for university management and research at this educational level.https://www.frontiersin.org/articles/10.3389/feduc.2025.1499518/fullstudents retentionuniversity studentsinstitutional reputationsocial responsibilitystudent loyalty |
| spellingShingle | Roger Hiroshi Albornoz-Toyohama Ruth Mendigure-Hachircana Sady Haro-Casildo Carlos D. Abanto-Ramírez Factors influencing student retention university students: an analysis of institutional reputation, social responsibility and loyalty Frontiers in Education students retention university students institutional reputation social responsibility student loyalty |
| title | Factors influencing student retention university students: an analysis of institutional reputation, social responsibility and loyalty |
| title_full | Factors influencing student retention university students: an analysis of institutional reputation, social responsibility and loyalty |
| title_fullStr | Factors influencing student retention university students: an analysis of institutional reputation, social responsibility and loyalty |
| title_full_unstemmed | Factors influencing student retention university students: an analysis of institutional reputation, social responsibility and loyalty |
| title_short | Factors influencing student retention university students: an analysis of institutional reputation, social responsibility and loyalty |
| title_sort | factors influencing student retention university students an analysis of institutional reputation social responsibility and loyalty |
| topic | students retention university students institutional reputation social responsibility student loyalty |
| url | https://www.frontiersin.org/articles/10.3389/feduc.2025.1499518/full |
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