The effect of green management on sustainable marketing orientation in small and medium industrial businesses: the mediating role of social legitimacy
Purpose: Based on a resource-based view, businesses have become limited and dependent on ecosystems. Strategy and competitive advantage will be based on the qualities that make economic activities compatible with the environment possible. Various research has been done in greening and implementing t...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Ayandegan Institute of Higher Education, Tonekabon,
2024-05-01
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| Series: | مدیریت نوآوری و راهبردهای عملیاتی |
| Subjects: | |
| Online Access: | http://www.journal-imos.ir/article_192458_b702f582b434cc1371460f85be18adda.pdf |
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