Impact of E-Service Qualtiy of Mobile Application on Customer Perceived Value
The present study examines the effect of mobile app service quality on consumer perceived value (CPV) in online shopping in India, specifically in Bengaluru, and customer satisfaction (CS) on CPV. A quantitative research method was employed, in which data were collected from 222 randomly selected co...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Guadalajara
2025-05-01
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| Series: | Mercados y Negocios |
| Subjects: | |
| Online Access: | https://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7818 |
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