BASES OF QUALITY MANAGEMENT OF GOODS BY AN ASSESSMENT OF LOYALTY OF THE CONSUMER
In article it is shown that one of criteria of competitiveness of the organization is loyalty of end users, partners and her employees. Such fundamental categories as norm and mass of potrebitelny cost, a consumer assessment, quality and the range allow to reveal degree of satisfaction of the client...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2016-03-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/139 |
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| _version_ | 1832542085676269568 |
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| author | N. Zemlyanskaya N. Kazakova L. Mikhailova |
| author_facet | N. Zemlyanskaya N. Kazakova L. Mikhailova |
| author_sort | N. Zemlyanskaya |
| collection | DOAJ |
| description | In article it is shown that one of criteria of competitiveness of the organization is loyalty of end users, partners and her employees. Such fundamental categories as norm and mass of potrebitelny cost, a consumer assessment, quality and the range allow to reveal degree of satisfaction of the client. The way of an assessment of loyalty on the basis of definition of an index of consumer loyalty is considered, and also the algorithm of an assessment of this indicator is presented. |
| format | Article |
| id | doaj-art-2a58b81e54594107bb7b52c2e1173e86 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2016-03-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-2a58b81e54594107bb7b52c2e1173e862025-02-04T08:27:44ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152016-03-0103198200139BASES OF QUALITY MANAGEMENT OF GOODS BY AN ASSESSMENT OF LOYALTY OF THE CONSUMERN. Zemlyanskaya0N. Kazakova1L. Mikhailova2ФГБОУ ВО «Московский авиационный институт (национальный исследовательский университет)»ФГБОУ ВО «Московский авиационный институт (национальный исследовательский университет)»ФГБОУ ВО «Московский авиационный институт (национальный исследовательский университет)»In article it is shown that one of criteria of competitiveness of the organization is loyalty of end users, partners and her employees. Such fundamental categories as norm and mass of potrebitelny cost, a consumer assessment, quality and the range allow to reveal degree of satisfaction of the client. The way of an assessment of loyalty on the basis of definition of an index of consumer loyalty is considered, and also the algorithm of an assessment of this indicator is presented.https://vestnik.guu.ru/jour/article/view/139лояльность потребителяиндекс потребительской лояльностикачество товара |
| spellingShingle | N. Zemlyanskaya N. Kazakova L. Mikhailova BASES OF QUALITY MANAGEMENT OF GOODS BY AN ASSESSMENT OF LOYALTY OF THE CONSUMER Вестник университета лояльность потребителя индекс потребительской лояльности качество товара |
| title | BASES OF QUALITY MANAGEMENT OF GOODS BY AN ASSESSMENT OF LOYALTY OF THE CONSUMER |
| title_full | BASES OF QUALITY MANAGEMENT OF GOODS BY AN ASSESSMENT OF LOYALTY OF THE CONSUMER |
| title_fullStr | BASES OF QUALITY MANAGEMENT OF GOODS BY AN ASSESSMENT OF LOYALTY OF THE CONSUMER |
| title_full_unstemmed | BASES OF QUALITY MANAGEMENT OF GOODS BY AN ASSESSMENT OF LOYALTY OF THE CONSUMER |
| title_short | BASES OF QUALITY MANAGEMENT OF GOODS BY AN ASSESSMENT OF LOYALTY OF THE CONSUMER |
| title_sort | bases of quality management of goods by an assessment of loyalty of the consumer |
| topic | лояльность потребителя индекс потребительской лояльности качество товара |
| url | https://vestnik.guu.ru/jour/article/view/139 |
| work_keys_str_mv | AT nzemlyanskaya basesofqualitymanagementofgoodsbyanassessmentofloyaltyoftheconsumer AT nkazakova basesofqualitymanagementofgoodsbyanassessmentofloyaltyoftheconsumer AT lmikhailova basesofqualitymanagementofgoodsbyanassessmentofloyaltyoftheconsumer |