Replaying the circular economy orchestra: The echoes of R and the symphony of I

The Circular Economy (CE) is a pivotal pathway to achieving sustainability. This article critically reviews circularity strategies (Rs) and emphasizes the importance of not loosely categorizing any word starting with R as a new circularity strategy. It then discusses the rebound effect (another R) a...

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Main Author: Pouya Samani
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Journal of Integrative Environmental Sciences
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/1943815X.2024.2440156
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author Pouya Samani
author_facet Pouya Samani
author_sort Pouya Samani
collection DOAJ
description The Circular Economy (CE) is a pivotal pathway to achieving sustainability. This article critically reviews circularity strategies (Rs) and emphasizes the importance of not loosely categorizing any word starting with R as a new circularity strategy. It then discusses the rebound effect (another R) and the potential for overconsumption linked to CE. Furthermore, the article highlights the role of individuals, placing I at the heart of the narrative by emphasizing their pre-use and post-use roles and going beyond a consumer. It underscores that awareness does not necessarily lead to behavioural change or result in a fully circular society due to various factors such as urban/rural settings, social and cultural norms, financial status, beliefs and values, age, and gender. Finally, the concept of sufficiency and its relevance to CE are explored, highlighting the need to prioritize supply over demand and to use both bottom-up and top-down approaches.
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publishDate 2025-12-01
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spelling doaj-art-2a4e0594d8d84ec3894caeec610517e02025-08-20T01:58:19ZengTaylor & Francis GroupJournal of Integrative Environmental Sciences1943-815X1943-81682025-12-0122110.1080/1943815X.2024.2440156Replaying the circular economy orchestra: The echoes of R and the symphony of IPouya Samani0Circularity & Sustainability Impact (CSI), Netherlands Organization for Applied Scientific Research (TNO), Utrecht, The NetherlandsThe Circular Economy (CE) is a pivotal pathway to achieving sustainability. This article critically reviews circularity strategies (Rs) and emphasizes the importance of not loosely categorizing any word starting with R as a new circularity strategy. It then discusses the rebound effect (another R) and the potential for overconsumption linked to CE. Furthermore, the article highlights the role of individuals, placing I at the heart of the narrative by emphasizing their pre-use and post-use roles and going beyond a consumer. It underscores that awareness does not necessarily lead to behavioural change or result in a fully circular society due to various factors such as urban/rural settings, social and cultural norms, financial status, beliefs and values, age, and gender. Finally, the concept of sufficiency and its relevance to CE are explored, highlighting the need to prioritize supply over demand and to use both bottom-up and top-down approaches.https://www.tandfonline.com/doi/10.1080/1943815X.2024.2440156Circular economycircularity strategiesconsumer behaviourrebound effectsufficiency
spellingShingle Pouya Samani
Replaying the circular economy orchestra: The echoes of R and the symphony of I
Journal of Integrative Environmental Sciences
Circular economy
circularity strategies
consumer behaviour
rebound effect
sufficiency
title Replaying the circular economy orchestra: The echoes of R and the symphony of I
title_full Replaying the circular economy orchestra: The echoes of R and the symphony of I
title_fullStr Replaying the circular economy orchestra: The echoes of R and the symphony of I
title_full_unstemmed Replaying the circular economy orchestra: The echoes of R and the symphony of I
title_short Replaying the circular economy orchestra: The echoes of R and the symphony of I
title_sort replaying the circular economy orchestra the echoes of r and the symphony of i
topic Circular economy
circularity strategies
consumer behaviour
rebound effect
sufficiency
url https://www.tandfonline.com/doi/10.1080/1943815X.2024.2440156
work_keys_str_mv AT pouyasamani replayingthecirculareconomyorchestratheechoesofrandthesymphonyofi