Good Practices in Educating and Informing the New Generation of Consumers on Organic Foodstuffs
The positive image of organic products among consumers has grown gradually. Today, this image is based on a number of researches and studies conducted by specialized government bodies and private organizations and research institutes that show that these products offer, in terms of their nutritional...
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Editura ASE
2015-02-01
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| Series: | Amfiteatru Economic |
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| Online Access: | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2400 |
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| author | Lelia Voinea Dorin Vicenţiu Popescu Mihai Teodor Negrea |
| author_facet | Lelia Voinea Dorin Vicenţiu Popescu Mihai Teodor Negrea |
| author_sort | Lelia Voinea |
| collection | DOAJ |
| description | The positive image of organic products among consumers has grown gradually. Today, this image is based on a number of researches and studies conducted by specialized government bodies and private organizations and research institutes that show that these products offer, in terms of their nutritional profile, a high intake of nutrients with positive impact on health. Consumers also know that operators who produce and sell such products are subject to rigorous regulations for obtaining the organic certificate and the right to use the organic logo and are regularly monitored by inspection and certification bodies in this regard – facts that increase the new generation of consumers’ confidence in the quality and safety of these products. Having the aim of highlighting the decisive factors which contribute to the creation of a positive image for the ecological foodstuff among consumers and in order to understand the real motivations of the decisional process of buying these products, an exploring marketing research was realized among the new generation of consumers. Another aim of the investigation is the identification of some problems connected with a possible unbalanced nutritional profile of some ecological products commercialized in Romania and whose consumption may be inadequate for a diet and, implicitly, for some consumers’ health, especially for those having certain food restrictions caused by nutritional diseases from which they suffer. In this regard, we are going to analyse, from a scientific point of view, the nutritional profile of some ecological foodstuff found on the market in Romania, using an accredited and standardized method within the European Union- the SAIN-LIM method. Thereby, the paper aims to highlight the antithesis between the formal positive consumer perception and the nutritional profile of some organic products on the Romanian market. Through this endeavour we intend to draw attention on the need of adopting a good practices guideline in education and consumer information in order to acquire the skills for a more correct buying decision. We believe that these good practices should be included among the pursuits of the education system, government structures and specialized NGOs. |
| format | Article |
| id | doaj-art-2a4cd0fa6c98456191645f7d3359a2ad |
| institution | Kabale University |
| issn | 1582-9146 2247-9104 |
| language | English |
| publishDate | 2015-02-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Amfiteatru Economic |
| spelling | doaj-art-2a4cd0fa6c98456191645f7d3359a2ad2025-08-20T03:54:37ZengEditura ASEAmfiteatru Economic1582-91462247-91042015-02-011738488506Good Practices in Educating and Informing the New Generation of Consumers on Organic FoodstuffsLelia Voinea0Dorin Vicenţiu Popescu 1Mihai Teodor Negrea 2Bucharest University of Economic Studies, RomaniaBucharest University of Economic Studies, RomaniaBucharest University of Economic Studies, RomaniaThe positive image of organic products among consumers has grown gradually. Today, this image is based on a number of researches and studies conducted by specialized government bodies and private organizations and research institutes that show that these products offer, in terms of their nutritional profile, a high intake of nutrients with positive impact on health. Consumers also know that operators who produce and sell such products are subject to rigorous regulations for obtaining the organic certificate and the right to use the organic logo and are regularly monitored by inspection and certification bodies in this regard – facts that increase the new generation of consumers’ confidence in the quality and safety of these products. Having the aim of highlighting the decisive factors which contribute to the creation of a positive image for the ecological foodstuff among consumers and in order to understand the real motivations of the decisional process of buying these products, an exploring marketing research was realized among the new generation of consumers. Another aim of the investigation is the identification of some problems connected with a possible unbalanced nutritional profile of some ecological products commercialized in Romania and whose consumption may be inadequate for a diet and, implicitly, for some consumers’ health, especially for those having certain food restrictions caused by nutritional diseases from which they suffer. In this regard, we are going to analyse, from a scientific point of view, the nutritional profile of some ecological foodstuff found on the market in Romania, using an accredited and standardized method within the European Union- the SAIN-LIM method. Thereby, the paper aims to highlight the antithesis between the formal positive consumer perception and the nutritional profile of some organic products on the Romanian market. Through this endeavour we intend to draw attention on the need of adopting a good practices guideline in education and consumer information in order to acquire the skills for a more correct buying decision. We believe that these good practices should be included among the pursuits of the education system, government structures and specialized NGOs.http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2400the new generation of consumersecologic foodstuffgood practicesnutritional profileconsumer perceptioneducation and consumer information |
| spellingShingle | Lelia Voinea Dorin Vicenţiu Popescu Mihai Teodor Negrea Good Practices in Educating and Informing the New Generation of Consumers on Organic Foodstuffs Amfiteatru Economic the new generation of consumers ecologic foodstuff good practices nutritional profile consumer perception education and consumer information |
| title | Good Practices in Educating and Informing the New Generation of Consumers on Organic Foodstuffs |
| title_full | Good Practices in Educating and Informing the New Generation of Consumers on Organic Foodstuffs |
| title_fullStr | Good Practices in Educating and Informing the New Generation of Consumers on Organic Foodstuffs |
| title_full_unstemmed | Good Practices in Educating and Informing the New Generation of Consumers on Organic Foodstuffs |
| title_short | Good Practices in Educating and Informing the New Generation of Consumers on Organic Foodstuffs |
| title_sort | good practices in educating and informing the new generation of consumers on organic foodstuffs |
| topic | the new generation of consumers ecologic foodstuff good practices nutritional profile consumer perception education and consumer information |
| url | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2400 |
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