Medical Tourism Experience (MTE), Word of Mouth (WoM) and the relationship with tourists’ Return Intention (RI) in Ho Chi Minh City
This study explores and assesses the relationship between MTE, WoM, and the relationship with tourists’ RI after participating in medical tourism in Ho Chi Minh City (HCMC). The research analyzes the key factors influencing the tourists’ experience, how WoM is formed and develops across different st...
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| Main Author: | |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2025-05-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3734 |
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