The Fundraising Strategy of Fast Response Action or Aksi Cepat Tanggap (ACT) Labuhan Batu in Improving the Funds of Zakat, Infak, Sedekah(Alms) and Waqf
Aksi Cepat Tanggap (ACT) is a new institution in the Labuhanbatu region established to increase the funds of zakat, infaq, alms and waqf. This study used descriptive qualitative methods by using primary and secondary data sources. There are ten informants selected. They are interviewed to know the...
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| Format: | Article |
| Language: | Indonesian |
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Institut Agama Islam Negeri (IAIN) Curup
2022-05-01
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| Series: | Fokus |
| Online Access: | https://journal.iaincurup.ac.id/index.php/JF/article/view/4615 |
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| author | Imron Rosidi Avazbek Ganiyev Yunita Hemalia Khotimah Khotimah Maulana Maulana Arwan Arwan |
| author_facet | Imron Rosidi Avazbek Ganiyev Yunita Hemalia Khotimah Khotimah Maulana Maulana Arwan Arwan |
| author_sort | Imron Rosidi |
| collection | DOAJ |
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Aksi Cepat Tanggap (ACT) is a new institution in the Labuhanbatu region established to increase the funds of zakat, infaq, alms and waqf. This study used descriptive qualitative methods by using primary and secondary data sources. There are ten informants selected. They are interviewed to know the ACT strategy of fundraising. This study finds that Aksi Cepat Tanggap (ACT) Labuhanbatu's fundraising strategy in increasing the zakat, infaq, alms, and waqf funds is by identifying donors, using fundraising methods (direct and indirect fundraising), managing and maintaining donors, and monitoring and evaluating fundraising. In the first year of establishing the institution, ACT started its movement by expanding its indirect fundraising strategy to form a solid branding and positive image so that ACT Labuhanbatu could quickly adapt and build public trust. ACT already knew some definite donor targets with the previous year's branding activities, and the public was familiar with the institution's activities. This initiated ACT Labuhanbatu to upgrade its strategy by increasing direct fundraising and maximizing the maintenance activities of donors who often make their donations. In addition, ACT has conducted evaluations from both internal and external institutions so that Aksi Cepat Tanggap Labuhanbatu can increase the zakat, infaq, alms, and waqf funds in 2021.
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| format | Article |
| id | doaj-art-2a08b541ae88432b9be2f61414b1602b |
| institution | OA Journals |
| issn | 2548-334X 2548-3358 |
| language | Indonesian |
| publishDate | 2022-05-01 |
| publisher | Institut Agama Islam Negeri (IAIN) Curup |
| record_format | Article |
| series | Fokus |
| spelling | doaj-art-2a08b541ae88432b9be2f61414b1602b2025-08-20T02:26:30ZindInstitut Agama Islam Negeri (IAIN) CurupFokus2548-334X2548-33582022-05-017110.29240/jf.v7i1.4615The Fundraising Strategy of Fast Response Action or Aksi Cepat Tanggap (ACT) Labuhan Batu in Improving the Funds of Zakat, Infak, Sedekah(Alms) and WaqfImron Rosidi0Avazbek Ganiyev1Yunita Hemalia2Khotimah Khotimah3Maulana Maulana4Arwan Arwan5Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, IndonesiaInternational Islamic Academy of Uzbekistan, UzbekistanUniversitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, IndonesiaUniversitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, IndonesiaUniversitas Islam Negeri Syarif Hidayatullah, Jakarta, IndonesiaUniversitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, Indonesia Aksi Cepat Tanggap (ACT) is a new institution in the Labuhanbatu region established to increase the funds of zakat, infaq, alms and waqf. This study used descriptive qualitative methods by using primary and secondary data sources. There are ten informants selected. They are interviewed to know the ACT strategy of fundraising. This study finds that Aksi Cepat Tanggap (ACT) Labuhanbatu's fundraising strategy in increasing the zakat, infaq, alms, and waqf funds is by identifying donors, using fundraising methods (direct and indirect fundraising), managing and maintaining donors, and monitoring and evaluating fundraising. In the first year of establishing the institution, ACT started its movement by expanding its indirect fundraising strategy to form a solid branding and positive image so that ACT Labuhanbatu could quickly adapt and build public trust. ACT already knew some definite donor targets with the previous year's branding activities, and the public was familiar with the institution's activities. This initiated ACT Labuhanbatu to upgrade its strategy by increasing direct fundraising and maximizing the maintenance activities of donors who often make their donations. In addition, ACT has conducted evaluations from both internal and external institutions so that Aksi Cepat Tanggap Labuhanbatu can increase the zakat, infaq, alms, and waqf funds in 2021. https://journal.iaincurup.ac.id/index.php/JF/article/view/4615 |
| spellingShingle | Imron Rosidi Avazbek Ganiyev Yunita Hemalia Khotimah Khotimah Maulana Maulana Arwan Arwan The Fundraising Strategy of Fast Response Action or Aksi Cepat Tanggap (ACT) Labuhan Batu in Improving the Funds of Zakat, Infak, Sedekah(Alms) and Waqf Fokus |
| title | The Fundraising Strategy of Fast Response Action or Aksi Cepat Tanggap (ACT) Labuhan Batu in Improving the Funds of Zakat, Infak, Sedekah(Alms) and Waqf |
| title_full | The Fundraising Strategy of Fast Response Action or Aksi Cepat Tanggap (ACT) Labuhan Batu in Improving the Funds of Zakat, Infak, Sedekah(Alms) and Waqf |
| title_fullStr | The Fundraising Strategy of Fast Response Action or Aksi Cepat Tanggap (ACT) Labuhan Batu in Improving the Funds of Zakat, Infak, Sedekah(Alms) and Waqf |
| title_full_unstemmed | The Fundraising Strategy of Fast Response Action or Aksi Cepat Tanggap (ACT) Labuhan Batu in Improving the Funds of Zakat, Infak, Sedekah(Alms) and Waqf |
| title_short | The Fundraising Strategy of Fast Response Action or Aksi Cepat Tanggap (ACT) Labuhan Batu in Improving the Funds of Zakat, Infak, Sedekah(Alms) and Waqf |
| title_sort | fundraising strategy of fast response action or aksi cepat tanggap act labuhan batu in improving the funds of zakat infak sedekah alms and waqf |
| url | https://journal.iaincurup.ac.id/index.php/JF/article/view/4615 |
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