Japanese Popular Culture and Digimodernism

The article addresses the socio-philosophical interpretations of Japanese popular culture. Pointing out the unique position of the latter, the author believes that the experience of a number of successful Japanese projects that have become global phenomena can be used by social and cultural theor...

Full description

Saved in:
Bibliographic Details
Main Author: N. B. Afanasov
Format: Article
Language:English
Published: Omsk State Technical University, Federal State Autonomous Educational Institution of Higher Education 2020-12-01
Series:Омский научный вестник: Серия "Общество. История. Современность"
Subjects:
Online Access:https://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2020/%D0%A2.%205,%20%E2%84%96%204%20(%D0%9E%D0%98%D0%A1)/48-56%20%D0%90%D1%84%D0%B0%D0%BD%D0%B0%D1%81%D0%BE%D0%B2%20%D0%9D.%20%D0%91..pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1832569782438723584
author N. B. Afanasov
author_facet N. B. Afanasov
author_sort N. B. Afanasov
collection DOAJ
description The article addresses the socio-philosophical interpretations of Japanese popular culture. Pointing out the unique position of the latter, the author believes that the experience of a number of successful Japanese projects that have become global phenomena can be used by social and cultural theorists to analyze modernity. The article refers to the genesis of Japanese popular culture in the mid-90s of the XX century, when the most popular part of Japanese pop culture in the West — anime — embodied the postmodern canon. However, a closer look reveals that the optics of postmodernism, which by the end of the XX century had already ceased to be advanced research optics, may not be enough for analysis. A number of phenomena, among which the author highlights the Pokémon media franchise, require a different research approach. As a relevant methodological optics, the article refers to the concept of «digimodernism» by the British theorist Alan Kirby. With the help of its main provisions, it is shown that Japanese popular culture was at the forefront of the cultural process, offering several interesting finds to modernity. After analyzing the socio-philosophical reasons for the success of Pokémon, the author points out that the concept of digimodernism has some applicability for the analysis of modern cultural phenomena, аnd a number of ideas of Alan Kirby about the autistic nature of modern digital civilization could be found as reflected in the culture
format Article
id doaj-art-2a00c649f15b46d7b7d63a8004f133fa
institution Kabale University
issn 2542-0488
2541-7983
language English
publishDate 2020-12-01
publisher Omsk State Technical University, Federal State Autonomous Educational Institution of Higher Education
record_format Article
series Омский научный вестник: Серия "Общество. История. Современность"
spelling doaj-art-2a00c649f15b46d7b7d63a8004f133fa2025-02-02T19:48:39ZengOmsk State Technical University, Federal State Autonomous Educational Institution of Higher EducationОмский научный вестник: Серия "Общество. История. Современность"2542-04882541-79832020-12-0154485610.25206/2542-0488-2020-5-4-48-56Japanese Popular Culture and DigimodernismN. B. Afanasov0Institute of Philosophy, Russian Academy of SciencesThe article addresses the socio-philosophical interpretations of Japanese popular culture. Pointing out the unique position of the latter, the author believes that the experience of a number of successful Japanese projects that have become global phenomena can be used by social and cultural theorists to analyze modernity. The article refers to the genesis of Japanese popular culture in the mid-90s of the XX century, when the most popular part of Japanese pop culture in the West — anime — embodied the postmodern canon. However, a closer look reveals that the optics of postmodernism, which by the end of the XX century had already ceased to be advanced research optics, may not be enough for analysis. A number of phenomena, among which the author highlights the Pokémon media franchise, require a different research approach. As a relevant methodological optics, the article refers to the concept of «digimodernism» by the British theorist Alan Kirby. With the help of its main provisions, it is shown that Japanese popular culture was at the forefront of the cultural process, offering several interesting finds to modernity. After analyzing the socio-philosophical reasons for the success of Pokémon, the author points out that the concept of digimodernism has some applicability for the analysis of modern cultural phenomena, аnd a number of ideas of Alan Kirby about the autistic nature of modern digital civilization could be found as reflected in the culturehttps://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2020/%D0%A2.%205,%20%E2%84%96%204%20(%D0%9E%D0%98%D0%A1)/48-56%20%D0%90%D1%84%D0%B0%D0%BD%D0%B0%D1%81%D0%BE%D0%B2%20%D0%9D.%20%D0%91..pdfsocialphilosophytheory of culturejapanese popular cultureanimedigimodernismpostmodernismdigitalizationpokémon
spellingShingle N. B. Afanasov
Japanese Popular Culture and Digimodernism
Омский научный вестник: Серия "Общество. История. Современность"
socialphilosophy
theory of culture
japanese popular culture
anime
digimodernism
postmodernism
digitalization
pokémon
title Japanese Popular Culture and Digimodernism
title_full Japanese Popular Culture and Digimodernism
title_fullStr Japanese Popular Culture and Digimodernism
title_full_unstemmed Japanese Popular Culture and Digimodernism
title_short Japanese Popular Culture and Digimodernism
title_sort japanese popular culture and digimodernism
topic socialphilosophy
theory of culture
japanese popular culture
anime
digimodernism
postmodernism
digitalization
pokémon
url https://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2020/%D0%A2.%205,%20%E2%84%96%204%20(%D0%9E%D0%98%D0%A1)/48-56%20%D0%90%D1%84%D0%B0%D0%BD%D0%B0%D1%81%D0%BE%D0%B2%20%D0%9D.%20%D0%91..pdf
work_keys_str_mv AT nbafanasov japanesepopularcultureanddigimodernism