Driving user adoption of mobile apps through platform multihoming: The effects of multihoming delay and multihoming customization
Developers release their mobile apps through multiple app store ecosystems to extend their reach and reduce their dependency on a single distribution platform and its governance mechanisms. While this topic has piqued the interest of a growing number of studies, key multihoming decisions faced by de...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-11-01
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| Series: | International Journal of Information Management Data Insights |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667096824000521 |
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