State Policy in the Tourism Field of Ukraine: Socio-Humanitarian Priorities of Development and Post-War Recovery
In the reviewed monograph “State policy in the tourism field of Ukraine: socio-humanitarian dimension”, the author Alla Havryliuk offers to use the marketing paradigm of promoting domestic tourism as a national ideology, as well as a tool of management and territory development. New directions of s...
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| Format: | Article |
| Language: | English |
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Kyiv National University of Culture and Arts
2024-10-01
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| Series: | Культура і мистецтво у сучасному світі |
| Online Access: | http://culture-art-knukim.pp.ua/article/view/312673 |
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| _version_ | 1849247681047691264 |
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| author | Olha Petroye |
| author_facet | Olha Petroye |
| author_sort | Olha Petroye |
| collection | DOAJ |
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In the reviewed monograph “State policy in the tourism field of Ukraine: socio-humanitarian dimension”, the author Alla Havryliuk offers to use the marketing paradigm of promoting domestic tourism as a national ideology, as well as a tool of management and territory development. New directions of state policy implementation in conditions of decentralisation, focused on promoting key tourist identifiers of the locality are presented, such as types of tourism, image, brand, reputation, souvenir branding and intangible cultural heritage.
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| format | Article |
| id | doaj-art-296351e2f9be46cfa7931b525afa4022 |
| institution | Kabale University |
| issn | 2410-1915 2616-423X |
| language | English |
| publishDate | 2024-10-01 |
| publisher | Kyiv National University of Culture and Arts |
| record_format | Article |
| series | Культура і мистецтво у сучасному світі |
| spelling | doaj-art-296351e2f9be46cfa7931b525afa40222025-08-20T03:58:10ZengKyiv National University of Culture and ArtsКультура і мистецтво у сучасному світі2410-19152616-423X2024-10-012510.31866/2410-1915.25.2024.312673State Policy in the Tourism Field of Ukraine: Socio-Humanitarian Priorities of Development and Post-War RecoveryOlha Petroye0Institute of Higher Education of the National Academy of Educational Sciences of Ukraine In the reviewed monograph “State policy in the tourism field of Ukraine: socio-humanitarian dimension”, the author Alla Havryliuk offers to use the marketing paradigm of promoting domestic tourism as a national ideology, as well as a tool of management and territory development. New directions of state policy implementation in conditions of decentralisation, focused on promoting key tourist identifiers of the locality are presented, such as types of tourism, image, brand, reputation, souvenir branding and intangible cultural heritage. http://culture-art-knukim.pp.ua/article/view/312673 |
| spellingShingle | Olha Petroye State Policy in the Tourism Field of Ukraine: Socio-Humanitarian Priorities of Development and Post-War Recovery Культура і мистецтво у сучасному світі |
| title | State Policy in the Tourism Field of Ukraine: Socio-Humanitarian Priorities of Development and Post-War Recovery |
| title_full | State Policy in the Tourism Field of Ukraine: Socio-Humanitarian Priorities of Development and Post-War Recovery |
| title_fullStr | State Policy in the Tourism Field of Ukraine: Socio-Humanitarian Priorities of Development and Post-War Recovery |
| title_full_unstemmed | State Policy in the Tourism Field of Ukraine: Socio-Humanitarian Priorities of Development and Post-War Recovery |
| title_short | State Policy in the Tourism Field of Ukraine: Socio-Humanitarian Priorities of Development and Post-War Recovery |
| title_sort | state policy in the tourism field of ukraine socio humanitarian priorities of development and post war recovery |
| url | http://culture-art-knukim.pp.ua/article/view/312673 |
| work_keys_str_mv | AT olhapetroye statepolicyinthetourismfieldofukrainesociohumanitarianprioritiesofdevelopmentandpostwarrecovery |