Apriori Algorithm Analysis to Determine Purchasing Patterns at Beleven Farma Pharmacy
Beleven Farma Pharmacy is a place that provides medicines and other health products such as supplements, vitamins and also various health tests. As a newly established pharmacy, no innovations have been made to improve sales strategies. Analysis of purchasing patterns can produce information that he...
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| Format: | Article |
| Language: | English |
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Politeknik Negeri Batam
2025-01-01
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| Series: | Journal of Applied Informatics and Computing |
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| Online Access: | https://jurnal.polibatam.ac.id/index.php/JAIC/article/view/8871 |
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| author | Fara Lufiah Dwi Rosa Indah Mgs Afriyan Firdaus |
| author_facet | Fara Lufiah Dwi Rosa Indah Mgs Afriyan Firdaus |
| author_sort | Fara Lufiah |
| collection | DOAJ |
| description | Beleven Farma Pharmacy is a place that provides medicines and other health products such as supplements, vitamins and also various health tests. As a newly established pharmacy, no innovations have been made to improve sales strategies. Analysis of purchasing patterns can produce information that helps pharmacies in determining product bundling recommendations as well as determining product layout. This research applies the a priori algorithm method and uses rapidminer tools to identify drug purchasing patterns from transaction data at the Beleven Farma pharmacy. The Knowledge discovery in database (KDD) method is used as a reference in the data processing process. Based on tests carried out by the author, the resulting rules are that if you buy hemaviton you will buy vice with 4% support and 91% confidence and if you buy amoxicillin you will buy paracetamol with 4% support and 64% confidence. Thus, the resulting information can be used to support decision making in determining marketing strategies so as to increase sales at pharmacies. |
| format | Article |
| id | doaj-art-2953c57e1ee4427f93da8e40968f1ec3 |
| institution | DOAJ |
| issn | 2548-6861 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Politeknik Negeri Batam |
| record_format | Article |
| series | Journal of Applied Informatics and Computing |
| spelling | doaj-art-2953c57e1ee4427f93da8e40968f1ec32025-08-20T03:11:57ZengPoliteknik Negeri BatamJournal of Applied Informatics and Computing2548-68612025-01-019118719310.30871/jaic.v9i1.88716483Apriori Algorithm Analysis to Determine Purchasing Patterns at Beleven Farma PharmacyFara Lufiah0Dwi Rosa Indah1Mgs Afriyan Firdaus2Universitas SriwijayaUniversitas SriwijayaUniversitas SriwijayaBeleven Farma Pharmacy is a place that provides medicines and other health products such as supplements, vitamins and also various health tests. As a newly established pharmacy, no innovations have been made to improve sales strategies. Analysis of purchasing patterns can produce information that helps pharmacies in determining product bundling recommendations as well as determining product layout. This research applies the a priori algorithm method and uses rapidminer tools to identify drug purchasing patterns from transaction data at the Beleven Farma pharmacy. The Knowledge discovery in database (KDD) method is used as a reference in the data processing process. Based on tests carried out by the author, the resulting rules are that if you buy hemaviton you will buy vice with 4% support and 91% confidence and if you buy amoxicillin you will buy paracetamol with 4% support and 64% confidence. Thus, the resulting information can be used to support decision making in determining marketing strategies so as to increase sales at pharmacies.https://jurnal.polibatam.ac.id/index.php/JAIC/article/view/8871apriori algorithmpurchasing patternstransaction data analysisproduct bundlingknowledge discovery in database (kdd) |
| spellingShingle | Fara Lufiah Dwi Rosa Indah Mgs Afriyan Firdaus Apriori Algorithm Analysis to Determine Purchasing Patterns at Beleven Farma Pharmacy Journal of Applied Informatics and Computing apriori algorithm purchasing patterns transaction data analysis product bundling knowledge discovery in database (kdd) |
| title | Apriori Algorithm Analysis to Determine Purchasing Patterns at Beleven Farma Pharmacy |
| title_full | Apriori Algorithm Analysis to Determine Purchasing Patterns at Beleven Farma Pharmacy |
| title_fullStr | Apriori Algorithm Analysis to Determine Purchasing Patterns at Beleven Farma Pharmacy |
| title_full_unstemmed | Apriori Algorithm Analysis to Determine Purchasing Patterns at Beleven Farma Pharmacy |
| title_short | Apriori Algorithm Analysis to Determine Purchasing Patterns at Beleven Farma Pharmacy |
| title_sort | apriori algorithm analysis to determine purchasing patterns at beleven farma pharmacy |
| topic | apriori algorithm purchasing patterns transaction data analysis product bundling knowledge discovery in database (kdd) |
| url | https://jurnal.polibatam.ac.id/index.php/JAIC/article/view/8871 |
| work_keys_str_mv | AT faralufiah apriorialgorithmanalysistodeterminepurchasingpatternsatbelevenfarmapharmacy AT dwirosaindah apriorialgorithmanalysistodeterminepurchasingpatternsatbelevenfarmapharmacy AT mgsafriyanfirdaus apriorialgorithmanalysistodeterminepurchasingpatternsatbelevenfarmapharmacy |