Phygital-Technologies as a Tool for Developing Efficient Communication with Today’s Customer
A key aspect of marketing strategy today is an ability to attract new generations of customers. The present day generation - digitalnatives (digital aboriginals, generation Z) is becoming a fast growing target group of consumer market and future global online-commerce. On the basis of Russian and ov...
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2020-04-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
| Subjects: | |
| Online Access: | https://vest.rea.ru/jour/article/view/854 |
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