Volunteer commitment and longevity in community-based conservation in Aotearoa New Zealand

Committed volunteers are the driving force of successful community-based conservation initiatives. However, many groups struggle with recruitment and retention of volunteers. This research adds to the limited knowledge on what motivates community-based conservation volunteers to become committed to...

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Main Authors: Charlotte P. Sextus, Karen F. Hytten, Paul Perry
Format: Article
Language:English
Published: Taylor & Francis Group 2025-01-01
Series:Kōtuitui
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/1177083X.2024.2335995
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author Charlotte P. Sextus
Karen F. Hytten
Paul Perry
author_facet Charlotte P. Sextus
Karen F. Hytten
Paul Perry
author_sort Charlotte P. Sextus
collection DOAJ
description Committed volunteers are the driving force of successful community-based conservation initiatives. However, many groups struggle with recruitment and retention of volunteers. This research adds to the limited knowledge on what motivates community-based conservation volunteers to become committed to a conservation initiative, by carrying out a case study on community-based conservation volunteers in the Manawatū region of New Zealand. Twenty-one semi-structured interviews with key members of community-conservation groups were carried out along with a survey distributed to all local community-based conservation groups. This research showed that the key long-term motivation factors are ‘to care for the environment’, ‘to help the local community’, ‘to be outside, or amongst nature’ and to have ‘a connection to nature’. There was minimal change between long-term and initial motivation factors, with only three motivation factors increasing in importance; ‘to socialise with others’, ‘for stress relief or escape’ and ‘to help the local community', and one decreasing in importance; ‘to learn new skills and knowledge’. In order to enhance commitment of volunteers there is a need to take motivation factors into account within project design and management, allow time for socialisation, and provide ongoing training, education and recognition.
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spelling doaj-art-2945dd00f1fd454fa9a596f17cbe9ea32025-01-28T01:57:24ZengTaylor & Francis GroupKōtuitui1177-083X2025-01-01201254510.1080/1177083X.2024.2335995Volunteer commitment and longevity in community-based conservation in Aotearoa New ZealandCharlotte P. Sextus0Karen F. Hytten1Paul Perry2School of Agriculture and Environment, Massey University, Palmerston North, New ZealandSchool of Agriculture and Environment, Massey University, Palmerston North, New ZealandSchool of People, Environment and Planning, Massey University, Palmerston North, New ZealandCommitted volunteers are the driving force of successful community-based conservation initiatives. However, many groups struggle with recruitment and retention of volunteers. This research adds to the limited knowledge on what motivates community-based conservation volunteers to become committed to a conservation initiative, by carrying out a case study on community-based conservation volunteers in the Manawatū region of New Zealand. Twenty-one semi-structured interviews with key members of community-conservation groups were carried out along with a survey distributed to all local community-based conservation groups. This research showed that the key long-term motivation factors are ‘to care for the environment’, ‘to help the local community’, ‘to be outside, or amongst nature’ and to have ‘a connection to nature’. There was minimal change between long-term and initial motivation factors, with only three motivation factors increasing in importance; ‘to socialise with others’, ‘for stress relief or escape’ and ‘to help the local community', and one decreasing in importance; ‘to learn new skills and knowledge’. In order to enhance commitment of volunteers there is a need to take motivation factors into account within project design and management, allow time for socialisation, and provide ongoing training, education and recognition.https://www.tandfonline.com/doi/10.1080/1177083X.2024.2335995Community-based conservationenvironmental volunteeringvolunteer motivationsvolunteer commitmentvolunteer retention
spellingShingle Charlotte P. Sextus
Karen F. Hytten
Paul Perry
Volunteer commitment and longevity in community-based conservation in Aotearoa New Zealand
Kōtuitui
Community-based conservation
environmental volunteering
volunteer motivations
volunteer commitment
volunteer retention
title Volunteer commitment and longevity in community-based conservation in Aotearoa New Zealand
title_full Volunteer commitment and longevity in community-based conservation in Aotearoa New Zealand
title_fullStr Volunteer commitment and longevity in community-based conservation in Aotearoa New Zealand
title_full_unstemmed Volunteer commitment and longevity in community-based conservation in Aotearoa New Zealand
title_short Volunteer commitment and longevity in community-based conservation in Aotearoa New Zealand
title_sort volunteer commitment and longevity in community based conservation in aotearoa new zealand
topic Community-based conservation
environmental volunteering
volunteer motivations
volunteer commitment
volunteer retention
url https://www.tandfonline.com/doi/10.1080/1177083X.2024.2335995
work_keys_str_mv AT charlottepsextus volunteercommitmentandlongevityincommunitybasedconservationinaotearoanewzealand
AT karenfhytten volunteercommitmentandlongevityincommunitybasedconservationinaotearoanewzealand
AT paulperry volunteercommitmentandlongevityincommunitybasedconservationinaotearoanewzealand