FORMATION OF TERRITORY MARKETING CONCEPTION
The article views theoretical issues and practical aspects of territory marketing. Pracctcal recommendations are given to increase the Nizhnekamsk city attraction for three branding target groups: external investors, qualified staff and local population.
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Tatar Educational Center “Taglimat” Ltd.
2011-06-01
|
| Series: | Russian Journal of Economics and Law |
| Subjects: | |
| Online Access: | https://www.rusjel.ru/jour/article/view/644 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849333619249643520 |
|---|---|
| author | D. Sultanova |
| author_facet | D. Sultanova |
| author_sort | D. Sultanova |
| collection | DOAJ |
| description | The article views theoretical issues and practical aspects of territory marketing. Pracctcal recommendations are given to increase the Nizhnekamsk city attraction for three branding target groups: external investors, qualified staff and local population. |
| format | Article |
| id | doaj-art-2913478e5d494094bd22941a72e02dc1 |
| institution | Kabale University |
| issn | 2782-2923 |
| language | English |
| publishDate | 2011-06-01 |
| publisher | Tatar Educational Center “Taglimat” Ltd. |
| record_format | Article |
| series | Russian Journal of Economics and Law |
| spelling | doaj-art-2913478e5d494094bd22941a72e02dc12025-08-20T03:45:48ZengTatar Educational Center “Taglimat” Ltd.Russian Journal of Economics and Law2782-29232011-06-0102121125642FORMATION OF TERRITORY MARKETING CONCEPTIOND. Sultanova0Nizhnekamsk Institute for Chemistry and Technology (branch) of Kazan State Technological UniversityThe article views theoretical issues and practical aspects of territory marketing. Pracctcal recommendations are given to increase the Nizhnekamsk city attraction for three branding target groups: external investors, qualified staff and local population.https://www.rusjel.ru/jour/article/view/644territory marketingterritory brandinvestment attractionfactors of investment attractionregional cluster |
| spellingShingle | D. Sultanova FORMATION OF TERRITORY MARKETING CONCEPTION Russian Journal of Economics and Law territory marketing territory brand investment attraction factors of investment attraction regional cluster |
| title | FORMATION OF TERRITORY MARKETING CONCEPTION |
| title_full | FORMATION OF TERRITORY MARKETING CONCEPTION |
| title_fullStr | FORMATION OF TERRITORY MARKETING CONCEPTION |
| title_full_unstemmed | FORMATION OF TERRITORY MARKETING CONCEPTION |
| title_short | FORMATION OF TERRITORY MARKETING CONCEPTION |
| title_sort | formation of territory marketing conception |
| topic | territory marketing territory brand investment attraction factors of investment attraction regional cluster |
| url | https://www.rusjel.ru/jour/article/view/644 |
| work_keys_str_mv | AT dsultanova formationofterritorymarketingconception |