FORMATION OF TERRITORY MARKETING CONCEPTION
The article views theoretical issues and practical aspects of territory marketing. Pracctcal recommendations are given to increase the Nizhnekamsk city attraction for three branding target groups: external investors, qualified staff and local population.
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Tatar Educational Center “Taglimat” Ltd.
2011-06-01
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| Series: | Russian Journal of Economics and Law |
| Subjects: | |
| Online Access: | https://www.rusjel.ru/jour/article/view/644 |
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| Summary: | The article views theoretical issues and practical aspects of territory marketing. Pracctcal recommendations are given to increase the Nizhnekamsk city attraction for three branding target groups: external investors, qualified staff and local population. |
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| ISSN: | 2782-2923 |