Analysis of the impact of selected determinants on brand value
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research, Szczecin
2018-03-01
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| Series: | Journal of International Studies |
| Subjects: | |
| Online Access: | http://www.jois.eu/?405,en_analysis-of-the-impact-of-selected-determinants-on-brand-value |
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| _version_ | 1849307366670991360 |
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| author | Katarina Janoskova Jana Kliestikova |
| author_facet | Katarina Janoskova Jana Kliestikova |
| author_sort | Katarina Janoskova |
| collection | DOAJ |
| format | Article |
| id | doaj-art-29036bbc243e4a13aeba119d4a657cfa |
| institution | Kabale University |
| issn | 2071-8330 2306-3483 |
| language | English |
| publishDate | 2018-03-01 |
| publisher | Centre of Sociological Research, Szczecin |
| record_format | Article |
| series | Journal of International Studies |
| spelling | doaj-art-29036bbc243e4a13aeba119d4a657cfa2025-08-20T03:54:47ZengCentre of Sociological Research, SzczecinJournal of International Studies2071-83302306-34832018-03-0111110.14254/2071-8330.2018/11-1/11Analysis of the impact of selected determinants on brand valueKatarina JanoskovaJana Kliestikovahttp://www.jois.eu/?405,en_analysis-of-the-impact-of-selected-determinants-on-brand-valuebrandbrand valuefinancial indicatorcorrelationlinear relationshipstatistical methods |
| spellingShingle | Katarina Janoskova Jana Kliestikova Analysis of the impact of selected determinants on brand value Journal of International Studies brand brand value financial indicator correlation linear relationship statistical methods |
| title | Analysis of the impact of selected determinants on brand value |
| title_full | Analysis of the impact of selected determinants on brand value |
| title_fullStr | Analysis of the impact of selected determinants on brand value |
| title_full_unstemmed | Analysis of the impact of selected determinants on brand value |
| title_short | Analysis of the impact of selected determinants on brand value |
| title_sort | analysis of the impact of selected determinants on brand value |
| topic | brand brand value financial indicator correlation linear relationship statistical methods |
| url | http://www.jois.eu/?405,en_analysis-of-the-impact-of-selected-determinants-on-brand-value |
| work_keys_str_mv | AT katarinajanoskova analysisoftheimpactofselecteddeterminantsonbrandvalue AT janakliestikova analysisoftheimpactofselecteddeterminantsonbrandvalue |