Analysis of New Energy Vehicle Marketing Strategy - Taking Xiaomi as an Example
The global automotive industry is accelerating its transformation to new energy vehicles, affected by climate change, energy crisis, and policy promotion. As a leading technology company in China, Xiaomi announced its entry into the new energy vehicle industry in 2021 and launched its first smart el...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/09/shsconf_icdde2025_01008.pdf |
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