Marketing, advertising, and branding in Fortnite: how do brands and companies connect today to audiences through the metaverse?
The rise of digital marketing has significantly impacted the audio-visual industry, particularly in the online video game sector. This study, focusing on Fortnite as a case study, explores the connections between brands’ strategic practices and immersive gaming in the metaverse. The research adopts...
Saved in:
Main Authors: | Pavel Sidorenko-Bautista, Bárbara Castillo-Abdul, José-María Herranz-de-la-Casa, María Abellán-Hernández |
---|---|
Format: | Article |
Language: | English |
Published: |
Taylor & Francis Group
2025-12-01
|
Series: | Cogent Social Sciences |
Subjects: | |
Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2025.2458058 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Metaverse for smart cities: A survey
by: Zefeng Chen, et al.
Published: (2024-01-01) -
Paisagem Virtual e os Green Game Jam no Enfrentamento à Crise Ambiental
by: Rubian Diego Andrade, et al.
Published: (2025-02-01) -
Metaverse in industrial contexts - a comprehensive review
by: Ravdeep Kour, et al.
Published: (2025-01-01) -
Uzman Görüşleri Bağlamında Metaverse ve Gazeteciliğin Geleceği
by: Burak Altınok, et al.
Published: (2024-03-01) -
Security and Privacy in Metaverse: A Comprehensive Survey
by: Yan Huang, et al.
Published: (2023-06-01)