Omnichannel marketing strategy
Scientific and practical problem, associated with the organization of longterm mutually beneficial relations between the seller and the buyer based on digital marketing has been examined. The concepts of the marketing channel as a single channel of sales, service, control, which uses diff ent format...
Saved in:
Main Authors: | V. I. Aleshnikova, T. A. Beregovskaya, E. V. Sumarokova |
---|---|
Format: | Article |
Language: | English |
Published: |
Publishing House of the State University of Management
2019-04-01
|
Series: | Вестник университета |
Subjects: | |
Online Access: | https://vestnik.guu.ru/jour/article/view/1296 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Omnichannel marketing and beacon technologies: experience and prospects in Europe
by: A. A. Sazonov, et al.
Published: (2021-04-01) -
PRINCIPLES OF TRANSITION OF PUBLIC SERVICE TO OMNICHANNEL DIGITAL STRATEGY
by: E. V. Vasilieva
Published: (2020-06-01) -
GENERATION Z: CONSUMER BEHAVIOR IN DIGITAL ECOSYSTEM
by: T. A. Beregovskaya, et al.
Published: (2020-03-01) -
The economy of digital contact in the conditions of geomarkets transformation
by: T. M. Rogulenko, et al.
Published: (2023-12-01) -
MARKETING STRATEGIES DEVELOPMENT APPROACHES FOR MANAGING PATENT PORTFOLIOS
by: R. Tokarev
Published: (2017-07-01)