A semiotic study of visual signifiers depicting female AI news anchors
This research paper investigates the semiotic interpretation of signs and symbols used to portray female AI news anchors and explores the relationship between their representation in the media and the sociocultural context within the industry. The study reveals that the creators of AI female anchors...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Lomonosov Moscow State University. Faculty of Journalism
2024-12-01
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| Series: | World of Media |
| Subjects: | |
| Online Access: | http://worldofmedia.ru/volumes/2024/2024_Issue_4/World%20of%20Media_4-2024-62-82.pdf |
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| Summary: | This research paper investigates the semiotic interpretation of signs and symbols used to portray female AI news anchors and explores the relationship between their representation in the media and the sociocultural context within the industry. The study reveals that the creators of AI female anchors strive to present them as human-like in order to establish a psychological connection with the audience and minimize cognitive dissonance. The analysis demonstrates that the physical attributes and personality traits of female AI news anchors play a significant role in their popularity and viewership. These AI anchors are designed with pleasant and attractive features that align with prevailing beauty standards, creating an emotional attachment among viewers. Additionally, their slim figures, intelligent eyes, and overall visual appeal have the potential to cater to the audience attention, providing media agencies with a competitive advantage. The research also highlights the cultural context of the representation of female AI news anchors. |
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| ISSN: | 2307-1605 2686-8016 |