EFFECT OF EMPLOYEE ENGAGEMENT ON MARKETING STRATEGY IN SERVICE FIRMS IN OGUN STATE NIGERIA

EFFECT OF EMPLOYEE ENGAGEMENT ON MARKETING STRATEGY IN SERVICE FIRMS IN OGUN STATE NIGERIA

This paper examined the effect of employee engagement on marketing strategy amongst service firms in Ogun State, Nigeria. The targeted population for the study consists of marketing managers, HR heads, and senior managers. Building on Khan's (1990) theory of employee engagement, three dimension...

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Bibliographic Details
Main Authors: Olanrewaju Kazeem Ogunsola, Kareem Abidemi Arikewuyo, Claudius Sunday Popoola
Format: Article
Language:English
Published: Widya Mandala Surabaya Catholic University,Faculty of Business 2025-06-01
Series:Research in Management and Accounting
Subjects:
employee engagement
marketing strategy
employee empowerment
employee advocacy
employee knowledge
service firms
Online Access:https://journal.ukwms.ac.id/index.php/RIMA/article/view/7277
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