Considering risk associated with leisure time physical activity (LTPA) at craft breweries: overlooking dangers in the name of fun

Many breweries in the US have become popular settings for leisure time physical activity (LTPA). While risk is widely accepted as an inherent part of sport and physical activity (PA), breweries are places of increased risk due to the nature of their hospitality- and beer production-focused environme...

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Main Authors: Alana N Seaman, Lindsey Schroeder, Madison Peace, Michele Abee, Laura Morris
Format: Article
Language:English
Published: Taylor & Francis Group 2024-09-01
Series:Research in Hospitality Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/22243534.2024.2412765
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author Alana N Seaman
Lindsey Schroeder
Madison Peace
Michele Abee
Laura Morris
author_facet Alana N Seaman
Lindsey Schroeder
Madison Peace
Michele Abee
Laura Morris
author_sort Alana N Seaman
collection DOAJ
description Many breweries in the US have become popular settings for leisure time physical activity (LTPA). While risk is widely accepted as an inherent part of sport and physical activity (PA), breweries are places of increased risk due to the nature of their hospitality- and beer production-focused environments. Utilising a multi-case study methodology, this study sought to explore how physical risk is conceptualised relative to LTPA at these venues. Data revealed that engagement in LTPA at breweries was viewed as sport and thus physical risk was considered a part of that; most participants and management seemed oblivious to the increased risk in the settings; that there was a little concern for or clarity about liability; and a lack of preparedness on site was prevalent. Together the findings suggest the affect heuristic of risk perception may be influencing stakeholders where risk is being overlooked and minimised in the name of fun. Such attitudes contrast sharply with the views of experts, implying the existence of a knowledge deficit about risk in these settings among hosts and patrons alike; a deficit that should be addressed with more explicit information and clarity about hazards, potential for accidents and liability associated with LTPA at breweries.
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spelling doaj-art-2845c6dea4e64e91a746d1c6d60050b32025-02-07T08:50:49ZengTaylor & Francis GroupResearch in Hospitality Management2224-35342415-51522024-09-0114322623510.1080/22243534.2024.2412765Considering risk associated with leisure time physical activity (LTPA) at craft breweries: overlooking dangers in the name of funAlana N Seaman0Lindsey Schroeder1Madison Peace2Michele Abee3Laura Morris4Tourism, Recreation, & Sport, University of North Carolina Wilmington, Wilmington, USAAthletic Training, University of North Carolina Wilmington, Wilmington, USAAthletic Training, University of North Carolina Wilmington, Wilmington, USADepartment of Environmental Studies, Bellarmine University, Louisville, USATourism, Recreation, & Sport, University of North Carolina Wilmington, Wilmington, USAMany breweries in the US have become popular settings for leisure time physical activity (LTPA). While risk is widely accepted as an inherent part of sport and physical activity (PA), breweries are places of increased risk due to the nature of their hospitality- and beer production-focused environments. Utilising a multi-case study methodology, this study sought to explore how physical risk is conceptualised relative to LTPA at these venues. Data revealed that engagement in LTPA at breweries was viewed as sport and thus physical risk was considered a part of that; most participants and management seemed oblivious to the increased risk in the settings; that there was a little concern for or clarity about liability; and a lack of preparedness on site was prevalent. Together the findings suggest the affect heuristic of risk perception may be influencing stakeholders where risk is being overlooked and minimised in the name of fun. Such attitudes contrast sharply with the views of experts, implying the existence of a knowledge deficit about risk in these settings among hosts and patrons alike; a deficit that should be addressed with more explicit information and clarity about hazards, potential for accidents and liability associated with LTPA at breweries.https://www.tandfonline.com/doi/10.1080/22243534.2024.2412765affect heuristicbeerexercisehospitality environmentsliability
spellingShingle Alana N Seaman
Lindsey Schroeder
Madison Peace
Michele Abee
Laura Morris
Considering risk associated with leisure time physical activity (LTPA) at craft breweries: overlooking dangers in the name of fun
Research in Hospitality Management
affect heuristic
beer
exercise
hospitality environments
liability
title Considering risk associated with leisure time physical activity (LTPA) at craft breweries: overlooking dangers in the name of fun
title_full Considering risk associated with leisure time physical activity (LTPA) at craft breweries: overlooking dangers in the name of fun
title_fullStr Considering risk associated with leisure time physical activity (LTPA) at craft breweries: overlooking dangers in the name of fun
title_full_unstemmed Considering risk associated with leisure time physical activity (LTPA) at craft breweries: overlooking dangers in the name of fun
title_short Considering risk associated with leisure time physical activity (LTPA) at craft breweries: overlooking dangers in the name of fun
title_sort considering risk associated with leisure time physical activity ltpa at craft breweries overlooking dangers in the name of fun
topic affect heuristic
beer
exercise
hospitality environments
liability
url https://www.tandfonline.com/doi/10.1080/22243534.2024.2412765
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