Examining the impact of environmental product innovation on perceived brand value considering the mediating role of ethical- aspects in the home appliance industry
Purpose: Increasing consumer attention to environmental and ethical issues has driven brands towards implementing innovative and sustainable policies. Therefore, in the current era, environmental innovation has emerged as a fundamental element in marketing strategies and brand management. Moreover,...
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| Format: | Article |
| Language: | fas |
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Ayandegan Institute of Higher Education, Tonekabon,
2025-02-01
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| Series: | مدیریت نوآوری و راهبردهای عملیاتی |
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| Online Access: | http://www.journal-imos.ir/article_207354_6f5d5e2568b260719cacffc65aeb1eff.pdf |
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