The Media Spatial Diffusion Effect and Distribution Characteristics of AI in Education: An Empirical Analysis of Public Sentiments Across Provincial Regions in China

With the rapid integration of artificial intelligence (AI) technologies in the field of education, public sentiment towards this development has gradually emerged as an important area of research. This study focuses on the sentiment analysis of online public opinions regarding the application of AI...

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Main Authors: Bowen Chen, Jinqiao Zhou, Hongfeng Zhang
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Applied Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3417/15/6/3184
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author Bowen Chen
Jinqiao Zhou
Hongfeng Zhang
author_facet Bowen Chen
Jinqiao Zhou
Hongfeng Zhang
author_sort Bowen Chen
collection DOAJ
description With the rapid integration of artificial intelligence (AI) technologies in the field of education, public sentiment towards this development has gradually emerged as an important area of research. This study focuses on the sentiment analysis of online public opinions regarding the application of AI in education. Python was used to scrape relevant online comments from various provinces in China. Using the SnowNLP algorithm, sentiments were classified into three categories: positive, neutral, and negative. The study primarily analyzes the spatial distribution characteristics of positive and negative sentiments, with a visualization of the results through Geographic Information Systems (GIS). Additionally, Moran’s I and Getis-Ord Gi* are introduced to detect the spatial autocorrelation of sentiment attitudes. Furthermore, by constructing a multivariable geographical detector model and MGWR, the study explores the impact of factors such as the development of the digital economy, the construction of smart cities, local government policy attention, the digital literacy of local residents, and the level of education infrastructure on the distribution of sentiment attitudes. This research will reveal the regional disparities in AI and education-related online public sentiment and its driving mechanisms, providing data support and empirical references for optimizing the application of AI in education.
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spelling doaj-art-27fb9f08930849f7b41af2ceb83ba06a2025-08-20T03:43:14ZengMDPI AGApplied Sciences2076-34172025-03-01156318410.3390/app15063184The Media Spatial Diffusion Effect and Distribution Characteristics of AI in Education: An Empirical Analysis of Public Sentiments Across Provincial Regions in ChinaBowen Chen0Jinqiao Zhou1Hongfeng Zhang2Faculty of Humanities and Social Sciences, Macao Polytechnic University, Macao 999078, ChinaFaculty of Humanities and Social Sciences, Macao Polytechnic University, Macao 999078, ChinaFaculty of Humanities and Social Sciences, Macao Polytechnic University, Macao 999078, ChinaWith the rapid integration of artificial intelligence (AI) technologies in the field of education, public sentiment towards this development has gradually emerged as an important area of research. This study focuses on the sentiment analysis of online public opinions regarding the application of AI in education. Python was used to scrape relevant online comments from various provinces in China. Using the SnowNLP algorithm, sentiments were classified into three categories: positive, neutral, and negative. The study primarily analyzes the spatial distribution characteristics of positive and negative sentiments, with a visualization of the results through Geographic Information Systems (GIS). Additionally, Moran’s I and Getis-Ord Gi* are introduced to detect the spatial autocorrelation of sentiment attitudes. Furthermore, by constructing a multivariable geographical detector model and MGWR, the study explores the impact of factors such as the development of the digital economy, the construction of smart cities, local government policy attention, the digital literacy of local residents, and the level of education infrastructure on the distribution of sentiment attitudes. This research will reveal the regional disparities in AI and education-related online public sentiment and its driving mechanisms, providing data support and empirical references for optimizing the application of AI in education.https://www.mdpi.com/2076-3417/15/6/3184AI educationSnowNLP computingspatial distributionspatial autocorrelationemotion analysisMGWR
spellingShingle Bowen Chen
Jinqiao Zhou
Hongfeng Zhang
The Media Spatial Diffusion Effect and Distribution Characteristics of AI in Education: An Empirical Analysis of Public Sentiments Across Provincial Regions in China
Applied Sciences
AI education
SnowNLP computing
spatial distribution
spatial autocorrelation
emotion analysis
MGWR
title The Media Spatial Diffusion Effect and Distribution Characteristics of AI in Education: An Empirical Analysis of Public Sentiments Across Provincial Regions in China
title_full The Media Spatial Diffusion Effect and Distribution Characteristics of AI in Education: An Empirical Analysis of Public Sentiments Across Provincial Regions in China
title_fullStr The Media Spatial Diffusion Effect and Distribution Characteristics of AI in Education: An Empirical Analysis of Public Sentiments Across Provincial Regions in China
title_full_unstemmed The Media Spatial Diffusion Effect and Distribution Characteristics of AI in Education: An Empirical Analysis of Public Sentiments Across Provincial Regions in China
title_short The Media Spatial Diffusion Effect and Distribution Characteristics of AI in Education: An Empirical Analysis of Public Sentiments Across Provincial Regions in China
title_sort media spatial diffusion effect and distribution characteristics of ai in education an empirical analysis of public sentiments across provincial regions in china
topic AI education
SnowNLP computing
spatial distribution
spatial autocorrelation
emotion analysis
MGWR
url https://www.mdpi.com/2076-3417/15/6/3184
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