The impact of perceived benefits on cryptocurrency adoption among business travelers: Evidence from MICE tourists in Thailand

The impact of perceived benefits on cryptocurrency adoption among business travelers: Evidence from MICE tourists in Thailand

This study investigates the influence of cryptocurrency advantages on MICE (Meetings, Incentives, Conferences, and Exhibitions) tourists' future decisions in Thailand, a prime business travel destination. The research explores how cryptocurrency adoption affects tourists' propensity to use...

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Bibliographic Details
Main Authors: Maruding Mareh, Laphassawat Subphonkulanan, Wanamina Bostan Ali, Md Mahmudul Alam, Long Kim
Format: Article
Language:English
Published: Elsevier 2025-01-01
Series:Social Sciences and Humanities Open
Subjects:
MICE tourism
Cryptocurrency
Adoption
SEM
Thailand
Online Access:http://www.sciencedirect.com/science/article/pii/S2590291125001044
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