The impact of perceived benefits on cryptocurrency adoption among business travelers: Evidence from MICE tourists in Thailand
This study investigates the influence of cryptocurrency advantages on MICE (Meetings, Incentives, Conferences, and Exhibitions) tourists' future decisions in Thailand, a prime business travel destination. The research explores how cryptocurrency adoption affects tourists' propensity to use...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-01-01
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| Series: | Social Sciences and Humanities Open |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590291125001044 |
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| author | Maruding Mareh Laphassawat Subphonkulanan Wanamina Bostan Ali Md Mahmudul Alam Long Kim |
| author_facet | Maruding Mareh Laphassawat Subphonkulanan Wanamina Bostan Ali Md Mahmudul Alam Long Kim |
| author_sort | Maruding Mareh |
| collection | DOAJ |
| description | This study investigates the influence of cryptocurrency advantages on MICE (Meetings, Incentives, Conferences, and Exhibitions) tourists' future decisions in Thailand, a prime business travel destination. The research explores how cryptocurrency adoption affects tourists' propensity to use cryptocurrencies in the MICE industry. A sample of 394 MICE tourists’ data was analyzed using Structural Equation Modeling (SEM) via the Mplus program. The results indicate that transaction process (TP), price value (PV), and attitude (AT) significantly impact BTPB, which, in turn, influences future cryptocurrency adoption (FA) while transparency (TR) does not show any significant correlation with business travelers' perceived benefits (BTPB). This study guides travel and tourism stakeholders to enhance cryptocurrency adoption by improving transaction efficiency, security, regulatory clarity, and education, leveraging insights from the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) frameworks. This study bridges fintech and sustainable tourism in the MICE industry, offering insights for policymakers and industry leaders to enhance financial systems through cryptocurrency, promoting global sustainable travel practices. |
| format | Article |
| id | doaj-art-27f96dbb6cf144d4a820aa0ec150a6f8 |
| institution | OA Journals |
| issn | 2590-2911 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Social Sciences and Humanities Open |
| spelling | doaj-art-27f96dbb6cf144d4a820aa0ec150a6f82025-08-20T02:37:03ZengElsevierSocial Sciences and Humanities Open2590-29112025-01-011110137710.1016/j.ssaho.2025.101377The impact of perceived benefits on cryptocurrency adoption among business travelers: Evidence from MICE tourists in ThailandMaruding Mareh0Laphassawat Subphonkulanan1Wanamina Bostan Ali2Md Mahmudul Alam3Long Kim4Faculty of Management Sciences, Prince of Songkla University, ThailandFaculty of Management Sciences, Prince of Songkla University, ThailandFaculty of Management Sciences, Prince of Songkla University, Thailand; Corresponding author.Economic and Financial Policy Institute, School of Economics, Finance & Banking Universiti Utara Malaysia, Kedah, 06010, MalaysiaCenter of Excellence in Logistics and Business Analytics (LOGBIZ), School of Accountancy and Finance, Walailak University, ThailandThis study investigates the influence of cryptocurrency advantages on MICE (Meetings, Incentives, Conferences, and Exhibitions) tourists' future decisions in Thailand, a prime business travel destination. The research explores how cryptocurrency adoption affects tourists' propensity to use cryptocurrencies in the MICE industry. A sample of 394 MICE tourists’ data was analyzed using Structural Equation Modeling (SEM) via the Mplus program. The results indicate that transaction process (TP), price value (PV), and attitude (AT) significantly impact BTPB, which, in turn, influences future cryptocurrency adoption (FA) while transparency (TR) does not show any significant correlation with business travelers' perceived benefits (BTPB). This study guides travel and tourism stakeholders to enhance cryptocurrency adoption by improving transaction efficiency, security, regulatory clarity, and education, leveraging insights from the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) frameworks. This study bridges fintech and sustainable tourism in the MICE industry, offering insights for policymakers and industry leaders to enhance financial systems through cryptocurrency, promoting global sustainable travel practices.http://www.sciencedirect.com/science/article/pii/S2590291125001044MICE tourismCryptocurrencyAdoptionSEMThailand |
| spellingShingle | Maruding Mareh Laphassawat Subphonkulanan Wanamina Bostan Ali Md Mahmudul Alam Long Kim The impact of perceived benefits on cryptocurrency adoption among business travelers: Evidence from MICE tourists in Thailand Social Sciences and Humanities Open MICE tourism Cryptocurrency Adoption SEM Thailand |
| title | The impact of perceived benefits on cryptocurrency adoption among business travelers: Evidence from MICE tourists in Thailand |
| title_full | The impact of perceived benefits on cryptocurrency adoption among business travelers: Evidence from MICE tourists in Thailand |
| title_fullStr | The impact of perceived benefits on cryptocurrency adoption among business travelers: Evidence from MICE tourists in Thailand |
| title_full_unstemmed | The impact of perceived benefits on cryptocurrency adoption among business travelers: Evidence from MICE tourists in Thailand |
| title_short | The impact of perceived benefits on cryptocurrency adoption among business travelers: Evidence from MICE tourists in Thailand |
| title_sort | impact of perceived benefits on cryptocurrency adoption among business travelers evidence from mice tourists in thailand |
| topic | MICE tourism Cryptocurrency Adoption SEM Thailand |
| url | http://www.sciencedirect.com/science/article/pii/S2590291125001044 |
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