VARYING LEVELS OF IMPORTANCE ATTRIBUTED TO MARKETING OUTCOMES FOR THE PURPOSES OF EVALUATIONS OF ORGANIZATIONAL EFFECTIVENESS IN THE LIGHT OF A STUDY INVOLVING COMPANY MANAGERS
Organizational evaluations are something obvious. Company effectiveness may be the subject of such an evaluation. Most often, effectiveness is associated with the accomplishment of goals. The development of marketing concepts has demonstrated numerous relationships between the results representing a...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2016-05-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
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| Online Access: | https://pefim.sggw.pl/article/view/4638 |
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| author | Witold Kowal |
| author_facet | Witold Kowal |
| author_sort | Witold Kowal |
| collection | DOAJ |
| description | Organizational evaluations are something obvious. Company effectiveness may be the subject of such an evaluation. Most often, effectiveness is associated with the accomplishment of goals. The development of marketing concepts has demonstrated numerous relationships between the results representing a firm’s principal goals and its marketing outcomes. This paper aims to examine the differences in importance attached to the results of various marketing activities for the purposes of organizational assessment. Therefore, it would seem justified to expect a growing impact of marketing outcomes on the evaluation of organisational effectiveness. The results of the study proved that an increase in the significance attributed to effectiveness as a criterion for organisational evaluation was accompanied by a corresponding increase in the significance attributed to the results representing a company's principal goals. The same tendency could be observed only in respect of small number of marketing outcomes. |
| format | Article |
| id | doaj-art-27f074a9b3ff4e538ce63cad84b52923 |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2016-05-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-27f074a9b3ff4e538ce63cad84b529232025-02-02T02:51:31ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402016-05-0115(64)10.22630/PEFIM.2016.15.64.7VARYING LEVELS OF IMPORTANCE ATTRIBUTED TO MARKETING OUTCOMES FOR THE PURPOSES OF EVALUATIONS OF ORGANIZATIONAL EFFECTIVENESS IN THE LIGHT OF A STUDY INVOLVING COMPANY MANAGERSWitold Kowal0Uniwersytet Ekonomiczny we WrocławiuOrganizational evaluations are something obvious. Company effectiveness may be the subject of such an evaluation. Most often, effectiveness is associated with the accomplishment of goals. The development of marketing concepts has demonstrated numerous relationships between the results representing a firm’s principal goals and its marketing outcomes. This paper aims to examine the differences in importance attached to the results of various marketing activities for the purposes of organizational assessment. Therefore, it would seem justified to expect a growing impact of marketing outcomes on the evaluation of organisational effectiveness. The results of the study proved that an increase in the significance attributed to effectiveness as a criterion for organisational evaluation was accompanied by a corresponding increase in the significance attributed to the results representing a company's principal goals. The same tendency could be observed only in respect of small number of marketing outcomes.https://pefim.sggw.pl/article/view/4638organizational evaluationeffectivenessorganizational goalsmarketing outcomes (effects) |
| spellingShingle | Witold Kowal VARYING LEVELS OF IMPORTANCE ATTRIBUTED TO MARKETING OUTCOMES FOR THE PURPOSES OF EVALUATIONS OF ORGANIZATIONAL EFFECTIVENESS IN THE LIGHT OF A STUDY INVOLVING COMPANY MANAGERS Polityki Europejskie, Finanse i Marketing organizational evaluation effectiveness organizational goals marketing outcomes (effects) |
| title | VARYING LEVELS OF IMPORTANCE ATTRIBUTED TO MARKETING OUTCOMES FOR THE PURPOSES OF EVALUATIONS OF ORGANIZATIONAL EFFECTIVENESS IN THE LIGHT OF A STUDY INVOLVING COMPANY MANAGERS |
| title_full | VARYING LEVELS OF IMPORTANCE ATTRIBUTED TO MARKETING OUTCOMES FOR THE PURPOSES OF EVALUATIONS OF ORGANIZATIONAL EFFECTIVENESS IN THE LIGHT OF A STUDY INVOLVING COMPANY MANAGERS |
| title_fullStr | VARYING LEVELS OF IMPORTANCE ATTRIBUTED TO MARKETING OUTCOMES FOR THE PURPOSES OF EVALUATIONS OF ORGANIZATIONAL EFFECTIVENESS IN THE LIGHT OF A STUDY INVOLVING COMPANY MANAGERS |
| title_full_unstemmed | VARYING LEVELS OF IMPORTANCE ATTRIBUTED TO MARKETING OUTCOMES FOR THE PURPOSES OF EVALUATIONS OF ORGANIZATIONAL EFFECTIVENESS IN THE LIGHT OF A STUDY INVOLVING COMPANY MANAGERS |
| title_short | VARYING LEVELS OF IMPORTANCE ATTRIBUTED TO MARKETING OUTCOMES FOR THE PURPOSES OF EVALUATIONS OF ORGANIZATIONAL EFFECTIVENESS IN THE LIGHT OF A STUDY INVOLVING COMPANY MANAGERS |
| title_sort | varying levels of importance attributed to marketing outcomes for the purposes of evaluations of organizational effectiveness in the light of a study involving company managers |
| topic | organizational evaluation effectiveness organizational goals marketing outcomes (effects) |
| url | https://pefim.sggw.pl/article/view/4638 |
| work_keys_str_mv | AT witoldkowal varyinglevelsofimportanceattributedtomarketingoutcomesforthepurposesofevaluationsoforganizationaleffectivenessinthelightofastudyinvolvingcompanymanagers |