VARYING LEVELS OF IMPORTANCE ATTRIBUTED TO MARKETING OUTCOMES FOR THE PURPOSES OF EVALUATIONS OF ORGANIZATIONAL EFFECTIVENESS IN THE LIGHT OF A STUDY INVOLVING COMPANY MANAGERS

Organizational evaluations are something obvious. Company effectiveness may be the subject of such an evaluation. Most often, effectiveness is associated with the accomplishment of goals. The development of marketing concepts has demonstrated numerous relationships between the results representing a...

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Main Author: Witold Kowal
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2016-05-01
Series:Polityki Europejskie, Finanse i Marketing
Subjects:
Online Access:https://pefim.sggw.pl/article/view/4638
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author Witold Kowal
author_facet Witold Kowal
author_sort Witold Kowal
collection DOAJ
description Organizational evaluations are something obvious. Company effectiveness may be the subject of such an evaluation. Most often, effectiveness is associated with the accomplishment of goals. The development of marketing concepts has demonstrated numerous relationships between the results representing a firm’s principal goals and its marketing outcomes. This paper aims to examine the differences in importance attached to the results of various marketing activities for the purposes of organizational assessment. Therefore, it would seem justified to expect a growing impact of marketing outcomes on the evaluation of organisational effectiveness. The results of the study proved that an increase in the significance attributed to effectiveness as a criterion for organisational evaluation was accompanied by a corresponding increase in the significance attributed to the results representing a company's principal goals. The same tendency could be observed only in respect of small number of marketing outcomes.
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institution Kabale University
issn 2081-3430
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language English
publishDate 2016-05-01
publisher Wydawnictwo SGGW - Warsaw University of Life Sciences Press
record_format Article
series Polityki Europejskie, Finanse i Marketing
spelling doaj-art-27f074a9b3ff4e538ce63cad84b529232025-02-02T02:51:31ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402016-05-0115(64)10.22630/PEFIM.2016.15.64.7VARYING LEVELS OF IMPORTANCE ATTRIBUTED TO MARKETING OUTCOMES FOR THE PURPOSES OF EVALUATIONS OF ORGANIZATIONAL EFFECTIVENESS IN THE LIGHT OF A STUDY INVOLVING COMPANY MANAGERSWitold Kowal0Uniwersytet Ekonomiczny we WrocławiuOrganizational evaluations are something obvious. Company effectiveness may be the subject of such an evaluation. Most often, effectiveness is associated with the accomplishment of goals. The development of marketing concepts has demonstrated numerous relationships between the results representing a firm’s principal goals and its marketing outcomes. This paper aims to examine the differences in importance attached to the results of various marketing activities for the purposes of organizational assessment. Therefore, it would seem justified to expect a growing impact of marketing outcomes on the evaluation of organisational effectiveness. The results of the study proved that an increase in the significance attributed to effectiveness as a criterion for organisational evaluation was accompanied by a corresponding increase in the significance attributed to the results representing a company's principal goals. The same tendency could be observed only in respect of small number of marketing outcomes.https://pefim.sggw.pl/article/view/4638organizational evaluationeffectivenessorganizational goalsmarketing outcomes (effects)
spellingShingle Witold Kowal
VARYING LEVELS OF IMPORTANCE ATTRIBUTED TO MARKETING OUTCOMES FOR THE PURPOSES OF EVALUATIONS OF ORGANIZATIONAL EFFECTIVENESS IN THE LIGHT OF A STUDY INVOLVING COMPANY MANAGERS
Polityki Europejskie, Finanse i Marketing
organizational evaluation
effectiveness
organizational goals
marketing outcomes (effects)
title VARYING LEVELS OF IMPORTANCE ATTRIBUTED TO MARKETING OUTCOMES FOR THE PURPOSES OF EVALUATIONS OF ORGANIZATIONAL EFFECTIVENESS IN THE LIGHT OF A STUDY INVOLVING COMPANY MANAGERS
title_full VARYING LEVELS OF IMPORTANCE ATTRIBUTED TO MARKETING OUTCOMES FOR THE PURPOSES OF EVALUATIONS OF ORGANIZATIONAL EFFECTIVENESS IN THE LIGHT OF A STUDY INVOLVING COMPANY MANAGERS
title_fullStr VARYING LEVELS OF IMPORTANCE ATTRIBUTED TO MARKETING OUTCOMES FOR THE PURPOSES OF EVALUATIONS OF ORGANIZATIONAL EFFECTIVENESS IN THE LIGHT OF A STUDY INVOLVING COMPANY MANAGERS
title_full_unstemmed VARYING LEVELS OF IMPORTANCE ATTRIBUTED TO MARKETING OUTCOMES FOR THE PURPOSES OF EVALUATIONS OF ORGANIZATIONAL EFFECTIVENESS IN THE LIGHT OF A STUDY INVOLVING COMPANY MANAGERS
title_short VARYING LEVELS OF IMPORTANCE ATTRIBUTED TO MARKETING OUTCOMES FOR THE PURPOSES OF EVALUATIONS OF ORGANIZATIONAL EFFECTIVENESS IN THE LIGHT OF A STUDY INVOLVING COMPANY MANAGERS
title_sort varying levels of importance attributed to marketing outcomes for the purposes of evaluations of organizational effectiveness in the light of a study involving company managers
topic organizational evaluation
effectiveness
organizational goals
marketing outcomes (effects)
url https://pefim.sggw.pl/article/view/4638
work_keys_str_mv AT witoldkowal varyinglevelsofimportanceattributedtomarketingoutcomesforthepurposesofevaluationsoforganizationaleffectivenessinthelightofastudyinvolvingcompanymanagers