Modeling Customer Purchase Behavior in the Insurance Industry Using System Dynamics

Modeling Customer Purchase Behavior in the Insurance Industry Using System Dynamics

The Iranian insurance industry is a system in which each of the population segments, customers and their types, revenue management, various investment methods, and advertising methods have nonlinear and bidirectional relationships with each other. Analyzing this industry requires a tool to consider...

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Bibliographic Details
Main Authors: Shabnam Jalalat, Kambiz Shahroodi, Mehdi Fadaei, Mahdi Homayounfar
Format: Article
Language:English
Published: Ferdowsi University of Mashhad 2025-03-01
Series:Journal of Systems Thinking in Practice
Subjects:
modeling
customer purchase behavior
system dynamics
life insurance
Online Access:https://jstinp.um.ac.ir/article_46017_9be86d4b865d15765da799a3aae80848.pdf
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