Large-Scale Cultural Events: An Argument for Strengthening Ecological Awarenes
The economic-social and technological dynamism, the changes produced in the natural environment force the society to change the attitude and the behavior towards the environment by developing the ecological awareness, a process that must materialize in a behavior of acquisition, purchase and cons...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2020-02-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | https://www.amfiteatrueconomic.ro/temp/Article_2888.pdf |
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| Summary: | The economic-social and technological dynamism, the changes produced in the natural
environment force the society to change the attitude and the behavior towards the
environment by developing the ecological awareness, a process that must materialize in a
behavior of acquisition, purchase and consumption based on ecological principles and
criteria. The major differences in consumer behavior, business practices, and
entrepreneurial practices are an effect of cultural differences. Under the conditions of
sustainable and systematic development of the states of the world, it has become necessary
to consider cultural institutions as organizations that through their purchasing behavior
based on ecological principles and by creating and transmitting thematic messages, can
significantly contribute to the development of the ecological awareness of the society.
In this context, the purpose of the research is to determine the impact of major cultural
events on increasing the awareness of the society regarding the protection of the
environment, through the component of ecological acquisitions. The opinion poll conducted
took into account the participants' perceptions during large-scale cultural events regarding
the importance attributed by organizers to the development of the ecological awareness and
the way in which they practice ecological acquisitions. Also, through this survey it was
aimed to establish the existence or non-existence of the relationship between the degree of
reception of the message with ecological theme of the organizers and the demographiccultural characteristics of the attending public, implicitly of the society. The aim was to
analyze the need of increasing major cultural events organizers' degree of involvement in
increasing participants' ecological awareness by diversifying the types of actions that will
stimulate acquisition, buying and ecological consumption behavior |
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| ISSN: | 1582-9146 2247-9104 |