The effects of online shopping on the customer loyalty
This paper investigates the use of Online Shopping as one of electronic marketing techniques as well as the effect of applying this shopping method and marketing on customer loyalty in Iran. The variables are extracted according to the review of literature and studies conducted in the field of shopp...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2014-09-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol4/msl_2014_248.pdf |
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| _version_ | 1850237905115545600 |
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| author | Hamideh Afrashteh Naser Azad Seyed Vali Tabatabaei Hanzayy |
| author_facet | Hamideh Afrashteh Naser Azad Seyed Vali Tabatabaei Hanzayy |
| author_sort | Hamideh Afrashteh |
| collection | DOAJ |
| description | This paper investigates the use of Online Shopping as one of electronic marketing techniques as well as the effect of applying this shopping method and marketing on customer loyalty in Iran. The variables are extracted according to the review of literature and studies conducted in the field of shopping through cyberspace. A questionnaire is designed by applying these variables and distributed among a sample of service providers and users after testing its reliability and validity. Performing the statistical tests on the results of investigation led to the identification of effective factors. In addition, another questionnaire is distributed according to the obtained components in order to achieve a structural model for the impact of components on the customer loyalty. The structural equation modeling (SEM) is designed to learn the impact of obtained components on customer loyalty as a basis influencing on the survival of business space using SEM method. The study identified different components affected by utilization of online shopping websites including comprehensive information system, system development, choice power, viability and system optimization. |
| format | Article |
| id | doaj-art-27ae5953f3784d3c95a30fa6430c4bdf |
| institution | OA Journals |
| issn | 1923-2934 1923-9343 |
| language | English |
| publishDate | 2014-09-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Management Science Letters |
| spelling | doaj-art-27ae5953f3784d3c95a30fa6430c4bdf2025-08-20T02:01:39ZengGrowing ScienceManagement Science Letters1923-29341923-93432014-09-01492077208610.5267/j.msl.2014.8.013The effects of online shopping on the customer loyaltyHamideh AfrashtehNaser AzadSeyed Vali Tabatabaei HanzayyThis paper investigates the use of Online Shopping as one of electronic marketing techniques as well as the effect of applying this shopping method and marketing on customer loyalty in Iran. The variables are extracted according to the review of literature and studies conducted in the field of shopping through cyberspace. A questionnaire is designed by applying these variables and distributed among a sample of service providers and users after testing its reliability and validity. Performing the statistical tests on the results of investigation led to the identification of effective factors. In addition, another questionnaire is distributed according to the obtained components in order to achieve a structural model for the impact of components on the customer loyalty. The structural equation modeling (SEM) is designed to learn the impact of obtained components on customer loyalty as a basis influencing on the survival of business space using SEM method. The study identified different components affected by utilization of online shopping websites including comprehensive information system, system development, choice power, viability and system optimization.http://www.growingscience.com/msl/Vol4/msl_2014_248.pdfOnline shoppingE-commerceCustomer loyalty |
| spellingShingle | Hamideh Afrashteh Naser Azad Seyed Vali Tabatabaei Hanzayy The effects of online shopping on the customer loyalty Management Science Letters Online shopping E-commerce Customer loyalty |
| title | The effects of online shopping on the customer loyalty |
| title_full | The effects of online shopping on the customer loyalty |
| title_fullStr | The effects of online shopping on the customer loyalty |
| title_full_unstemmed | The effects of online shopping on the customer loyalty |
| title_short | The effects of online shopping on the customer loyalty |
| title_sort | effects of online shopping on the customer loyalty |
| topic | Online shopping E-commerce Customer loyalty |
| url | http://www.growingscience.com/msl/Vol4/msl_2014_248.pdf |
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