Understanding the Adoption of Autonomous Vehicles in China Based on TRI and TAM

Autonomous vehicles (AVs) represent a notable advancement in automotive technology, with the potential to enhance road safety, decrease energy consumption, and mitigate environmental pollution. This study aims to advance the understanding of AV development by proposing a research framework centered...

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Main Authors: Xiuhong He, Heng Zhang, Ju Guo, Yingchun Wang
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:World Electric Vehicle Journal
Subjects:
Online Access:https://www.mdpi.com/2032-6653/16/1/23
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author Xiuhong He
Heng Zhang
Ju Guo
Yingchun Wang
author_facet Xiuhong He
Heng Zhang
Ju Guo
Yingchun Wang
author_sort Xiuhong He
collection DOAJ
description Autonomous vehicles (AVs) represent a notable advancement in automotive technology, with the potential to enhance road safety, decrease energy consumption, and mitigate environmental pollution. This study aims to advance the understanding of AV development by proposing a research framework centered on the framework of “personality–perception–behavioral intention”. This framework is utilized to examine the influence of consumers’ personality traits and perceptions on their intention to adopt AVs. The research model was empirically tested using data collected from 310 questionnaires. The findings indicate that consumers’ personality traits, specifically optimism and innovativeness, along with their perception of the usefulness of AVs, exert a significant positive influence on their adoption intentions. Furthermore, the impact of these factors varies considerably across different consumer segments. Conversely, factors such as discomfort, insecurity, and perceived ease of use do not demonstrate a significant effect on the intention to adopt AVs.
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institution Kabale University
issn 2032-6653
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publishDate 2025-01-01
publisher MDPI AG
record_format Article
series World Electric Vehicle Journal
spelling doaj-art-279ed40dbe6d4724a3a04c0b08f9bfcd2025-01-24T13:52:47ZengMDPI AGWorld Electric Vehicle Journal2032-66532025-01-011612310.3390/wevj16010023Understanding the Adoption of Autonomous Vehicles in China Based on TRI and TAMXiuhong He0Heng Zhang1Ju Guo2Yingchun Wang3School of Management, Wuhan Textile University, Wuhan 430200, ChinaSchool of Management, Wuhan Textile University, Wuhan 430200, ChinaCollege of International Business and Economics, Wuhan Textile University, Wuhan 430200, ChinaSchool of Management, Wuhan Textile University, Wuhan 430200, ChinaAutonomous vehicles (AVs) represent a notable advancement in automotive technology, with the potential to enhance road safety, decrease energy consumption, and mitigate environmental pollution. This study aims to advance the understanding of AV development by proposing a research framework centered on the framework of “personality–perception–behavioral intention”. This framework is utilized to examine the influence of consumers’ personality traits and perceptions on their intention to adopt AVs. The research model was empirically tested using data collected from 310 questionnaires. The findings indicate that consumers’ personality traits, specifically optimism and innovativeness, along with their perception of the usefulness of AVs, exert a significant positive influence on their adoption intentions. Furthermore, the impact of these factors varies considerably across different consumer segments. Conversely, factors such as discomfort, insecurity, and perceived ease of use do not demonstrate a significant effect on the intention to adopt AVs.https://www.mdpi.com/2032-6653/16/1/23autonomous vehiclesadoption intentionpersonalityperception
spellingShingle Xiuhong He
Heng Zhang
Ju Guo
Yingchun Wang
Understanding the Adoption of Autonomous Vehicles in China Based on TRI and TAM
World Electric Vehicle Journal
autonomous vehicles
adoption intention
personality
perception
title Understanding the Adoption of Autonomous Vehicles in China Based on TRI and TAM
title_full Understanding the Adoption of Autonomous Vehicles in China Based on TRI and TAM
title_fullStr Understanding the Adoption of Autonomous Vehicles in China Based on TRI and TAM
title_full_unstemmed Understanding the Adoption of Autonomous Vehicles in China Based on TRI and TAM
title_short Understanding the Adoption of Autonomous Vehicles in China Based on TRI and TAM
title_sort understanding the adoption of autonomous vehicles in china based on tri and tam
topic autonomous vehicles
adoption intention
personality
perception
url https://www.mdpi.com/2032-6653/16/1/23
work_keys_str_mv AT xiuhonghe understandingtheadoptionofautonomousvehiclesinchinabasedontriandtam
AT hengzhang understandingtheadoptionofautonomousvehiclesinchinabasedontriandtam
AT juguo understandingtheadoptionofautonomousvehiclesinchinabasedontriandtam
AT yingchunwang understandingtheadoptionofautonomousvehiclesinchinabasedontriandtam