Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola

Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola

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The main objective of the submitted paper is to investigate the impact of emotional appeals used in advertisements of traditional soft drink Kofola on consumers. Kofola beverage advertising strategy is based on tradition, history and quality. Within the article the most successful advertising campai...

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Bibliographic Details
Main Authors: Andrea Bolčáková, Veronika Gašparíková, Ľudmila Nagyová
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2012-06-01
Series:Polityki Europejskie, Finanse i Marketing
Online Access:https://pefim.sggw.edu.pl/article/view/1477
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