Public Perceptions of the Usefulness of Advocacy Advertising for Combating Fake News in Nigeria
Objective: This study was carried out to ascertain the public perception of the usefulness of advocacy advertising in combating fake news in Nigeria. Methodology: The researcher used a descriptive survey for the study and collected data using a structured questionnaire. The sample was 384 social...
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| Format: | Article |
| Language: | English |
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Verlumun and Penda Publishers, LLP
2025-02-01
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| Series: | Mdooter Journal of Communication and Digital Technologies |
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| Online Access: | https://www.mdooterj.com/index.php/mdooterj/article/view/8 |
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| author | Jude Onyebuchi Agama |
| author_facet | Jude Onyebuchi Agama |
| author_sort | Jude Onyebuchi Agama |
| collection | DOAJ |
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Objective: This study was carried out to ascertain the public perception of the usefulness of advocacy advertising in combating fake news in Nigeria.
Methodology: The researcher used a descriptive survey for the study and collected data using a structured questionnaire. The sample was 384 social media users with knowledge of advertising. The results were analysed using percentages and mean while results were presented in tables and one chart.
Results: The result of the study revealed that the majority of the participants reported that advocacy advertising can be effective in combating fake news to a large extent. It was also found that fake news has a negative impact on both society and individuals. The result also revealed that the factors that promote fake news sharing in Nigeria include a desire to break news, poor media literacy, excessive social media use, sharing of unverified information and low critical thinking skills. Finally, it was found that in using advocacy advertising for combating fake news, the message should be persuasive, and awareness of fake news should be taken to in places of worship and schools, social media platforms and face-to-face communication interventions.
Conclusion: Fake news negatively impacts Nigerian society and individuals. Advocacy advertising is an effective strategy for combating fake news in Nigeria.
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| format | Article |
| id | doaj-art-2701ce2e4f7f493cac7b1ca98e388d38 |
| institution | Kabale University |
| issn | 2006-0548 2006-3903 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Verlumun and Penda Publishers, LLP |
| record_format | Article |
| series | Mdooter Journal of Communication and Digital Technologies |
| spelling | doaj-art-2701ce2e4f7f493cac7b1ca98e388d382025-08-20T03:47:18ZengVerlumun and Penda Publishers, LLPMdooter Journal of Communication and Digital Technologies2006-05482006-39032025-02-0121Public Perceptions of the Usefulness of Advocacy Advertising for Combating Fake News in NigeriaJude Onyebuchi Agamahttps://orcid.org/0009-0008-9647-1005 Objective: This study was carried out to ascertain the public perception of the usefulness of advocacy advertising in combating fake news in Nigeria. Methodology: The researcher used a descriptive survey for the study and collected data using a structured questionnaire. The sample was 384 social media users with knowledge of advertising. The results were analysed using percentages and mean while results were presented in tables and one chart. Results: The result of the study revealed that the majority of the participants reported that advocacy advertising can be effective in combating fake news to a large extent. It was also found that fake news has a negative impact on both society and individuals. The result also revealed that the factors that promote fake news sharing in Nigeria include a desire to break news, poor media literacy, excessive social media use, sharing of unverified information and low critical thinking skills. Finally, it was found that in using advocacy advertising for combating fake news, the message should be persuasive, and awareness of fake news should be taken to in places of worship and schools, social media platforms and face-to-face communication interventions. Conclusion: Fake news negatively impacts Nigerian society and individuals. Advocacy advertising is an effective strategy for combating fake news in Nigeria. https://www.mdooterj.com/index.php/mdooterj/article/view/8advertisingadvocacyfake newsperceptionNigeria |
| spellingShingle | Jude Onyebuchi Agama Public Perceptions of the Usefulness of Advocacy Advertising for Combating Fake News in Nigeria Mdooter Journal of Communication and Digital Technologies advertising advocacy fake news perception Nigeria |
| title | Public Perceptions of the Usefulness of Advocacy Advertising for Combating Fake News in Nigeria |
| title_full | Public Perceptions of the Usefulness of Advocacy Advertising for Combating Fake News in Nigeria |
| title_fullStr | Public Perceptions of the Usefulness of Advocacy Advertising for Combating Fake News in Nigeria |
| title_full_unstemmed | Public Perceptions of the Usefulness of Advocacy Advertising for Combating Fake News in Nigeria |
| title_short | Public Perceptions of the Usefulness of Advocacy Advertising for Combating Fake News in Nigeria |
| title_sort | public perceptions of the usefulness of advocacy advertising for combating fake news in nigeria |
| topic | advertising advocacy fake news perception Nigeria |
| url | https://www.mdooterj.com/index.php/mdooterj/article/view/8 |
| work_keys_str_mv | AT judeonyebuchiagama publicperceptionsoftheusefulnessofadvocacyadvertisingforcombatingfakenewsinnigeria |