Relationship Marketing By Energy Companies
New two hour schedule tariffs were introduced on 1st July 2010 by AEEG. They distinguish use of electric energy between night and daylight hours and Sundays and public holidays, creating three different price bands (F1, F2, F3), thus eliminating one hour schedule tariff for the vulnerable customer...
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| Format: | Article |
| Language: | English |
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Editura ASE
2015-12-01
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| Series: | Revista de Management Comparat International |
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| Online Access: | https://www.rmci.ase.ro/no16vol5/02.pdf |
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| _version_ | 1850135473591156736 |
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| author | Felicetta IOVINO |
| author_facet | Felicetta IOVINO |
| author_sort | Felicetta IOVINO |
| collection | DOAJ |
| description | New two hour schedule tariffs were introduced on 1st July 2010 by AEEG. They distinguish use of electric energy between night and daylight hours and Sundays and public holidays, creating three different price bands (F1, F2, F3), thus eliminating one hour schedule tariff for the vulnerable customers. This study is proposed to understand the basic research problem “How much Italian energy companies have implemented relationship marketing and what are the characteristics of their marketing policies”. We suggest this approach increases competition which is the aim of liberalization processes. In fact, according to the principle of the “conservation of relationship energy”, an Uppsala model, relationship energy cannot be destroyed and it can only be transformed and transferred to other relationships, manifesting itself in a variety of ways. So if relationship marketing is better implemented switching increases but trade relationships can be reactivated at a later time by social links which continue during the time. To answer that question we compare the data of three recent researches that analyze switching energy supplier in Italy, the UK and State of Victoria in Australia. |
| format | Article |
| id | doaj-art-26fbec8cc5c749c7bbeb33eb19306236 |
| institution | OA Journals |
| issn | 1582-3458 2601-0968 |
| language | English |
| publishDate | 2015-12-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Revista de Management Comparat International |
| spelling | doaj-art-26fbec8cc5c749c7bbeb33eb193062362025-08-20T02:31:24ZengEditura ASERevista de Management Comparat International1582-34582601-09682015-12-01165558573Relationship Marketing By Energy Companies Felicetta IOVINO0Department of Law, Economy, Management and quantitative Methods University of Sannio – Benevento (BN), ItalyNew two hour schedule tariffs were introduced on 1st July 2010 by AEEG. They distinguish use of electric energy between night and daylight hours and Sundays and public holidays, creating three different price bands (F1, F2, F3), thus eliminating one hour schedule tariff for the vulnerable customers. This study is proposed to understand the basic research problem “How much Italian energy companies have implemented relationship marketing and what are the characteristics of their marketing policies”. We suggest this approach increases competition which is the aim of liberalization processes. In fact, according to the principle of the “conservation of relationship energy”, an Uppsala model, relationship energy cannot be destroyed and it can only be transformed and transferred to other relationships, manifesting itself in a variety of ways. So if relationship marketing is better implemented switching increases but trade relationships can be reactivated at a later time by social links which continue during the time. To answer that question we compare the data of three recent researches that analyze switching energy supplier in Italy, the UK and State of Victoria in Australia. https://www.rmci.ase.ro/no16vol5/02.pdfcustomersenergyrelationship marketingserviceswitching |
| spellingShingle | Felicetta IOVINO Relationship Marketing By Energy Companies Revista de Management Comparat International customers energy relationship marketing service switching |
| title | Relationship Marketing By Energy Companies |
| title_full | Relationship Marketing By Energy Companies |
| title_fullStr | Relationship Marketing By Energy Companies |
| title_full_unstemmed | Relationship Marketing By Energy Companies |
| title_short | Relationship Marketing By Energy Companies |
| title_sort | relationship marketing by energy companies |
| topic | customers energy relationship marketing service switching |
| url | https://www.rmci.ase.ro/no16vol5/02.pdf |
| work_keys_str_mv | AT felicettaiovino relationshipmarketingbyenergycompanies |